Business Essays

If Emotiv is successful in persuading a console maker to release their product, the EPOC, in the fall of 2008, what marketing strategy (including pricing, distribution channels, and consumer promotions) would be most effective in achieving widespread adoption? What level of demand could be expected for the EPOC if it is enabled for use with […]

Introduction Analytic Hierarchy Process (AHP) Analytic Hierarchy Process (AHP) is a decision-aiding tool for dealing with complex, unstructured and multiple-attribute decisions (Islam, 2003; Partovi & Burton, 1993; Uzoka, 2005/2006). It is a multi-criteria decision analysis (MCDA) method developed by Thomas L. Saaty during 1970s. As stated by Uzoka (2005/06), the AHP is preferred to most […]

Teliani Valley PLC is a modernized version of traditional Georgian wine production, incorporating the expertise and passion of young professionals. In 2004, Teliani Valley formed a strategic partnership with the European Bank for Reconstruction and Development (EBRD), allowing them to acquire shares and make significant advancements. Through this investment, Teliani Valley was able to construct […]

I – SWOT Analysis Strengths The strength of the airline includes the excellent new fleet of aircrafts purchased to compliment comfortable traveling of passengers. This move was made to counter the wretched state of travel and complains received by the previous fleet used by British Airways. An amazing magnitude of operations allows British Airways an […]

PT Nestle Indonesia (Nestle) is one of the largest producer in consumer goods in Indonesia. It holds numerous well-known brands, e.g. Dancow, Milo, Carnation, Milkmaid, Bear Brand (milk products), Nescafe, Nestea (drinks), Maggi (culinary), Kokokrunch, Honey Stars (cereal), also Fox’s, Smarties, Kitkat, Polo (candies ; chocolate). Its commercial operation in Indonesia had started since 1965, […]

There was rapid growth of the energy drink market which led to the increase in the number of energy drink producers. Lucozade was chosen to be investigated in this report in order to understand the current situation of the energy drink market and to see how Lucozade could remain its position of market leader. Also, […]

EasyJet is Europe’s leading low cost airline. Since its first flight in 1995, the airline has grown from a Luton base offering two routes, to one that offers 148 routes from 44 European airports, operating 72 aircraft. During the financial year to 30th September 2003, the company reported pre-tax profits of £52 million on a […]

STUDY OF MARKETABILITY OF INTERNET CAFE BUSINESS IN SELECTED AREAS OF GENERAL TRIAS, CAVITE These businesses usually provide snacks and drinks, hence the cafe in the name. The fee for using a computer is usually charged as a time-based rate. Originally named after its Patron Saint, Francis of Assisi, 1181-1226, the municipality of General Trias was founded […]

The rise of Internet-based online channels in the world of business-to-business distribution has led to a significant increase in multi-channel marketing strategy. This strategy aims to provide customers with more options and better service by making products and services available through different channels. However, managing and coordinating multiple channels efficiently poses various challenges for channel […]

Analytical Report on Blue Sky Shopping Mall Executive Summary The Blue Sky Shopping Mall, situated in the thriving commercial hub of Myaynigone, is presently facing a decline in its growth and is deteriorating. The lack of vision, mission, and long-term plan, as well as an unsuitable organizational structure, absence of target market and market strategies, […]

The report titled “Market Study of Mango Juice” was carried out at “Hindusthan Coca Cola Beverages Pvt. Ltd” as part of the requirements for a Master’s Degree in Business Administration. The report reflects my own work and is entirely original. Introduction Marketing is a human activity that aims to meet needs and desires through an […]

Pet stores are very exciting and interesting places. This is because a visit to such gives one the opportunity to see cuddly puppies, fuzzy hamsters, tropical fish and talking parrots. Traversing through a pet store is more like taking a walk through a mini zoo. However, it takes many things for one to open a […]

ZooZoo, the new brand ambassador of Vodafone, has created a furore in the advertising industry. Zoozoos have been successful in giving Vodafone a makeover and establishing maximum brand presence. I consider it to be a perfect example of a well-laid out marketing strategy for the following reasons: Vodafone chose the Indian Premier League 2 (IPL-2) […]

Research proposal Background INTAQ (Integrated Aquaculture Specialist, Inc. ) opened a new division in 2008. This division is into seafood distribution in the Philippines. The company sources its products from its sister company which is into seafood processing/ export and also imports from other countries. IN 2011, Management mandated the marketing department a 30% increase […]

Proton, the Malaysian national car company, had been the market leader in the Malaysia automobile market since its establishment in 1983. However, Proton’s market share has significantly declined from 74% in 1993 to 32% in 2006, allowing Perodua to become the country’s largest passenger carmaker with a 40% market share (Angus Whitley, 2007). Additionally, Proton’s […]

Kudler Fine Foods is an upscale food retailer in California, operating in La Jolla, Del Mar, and Encinitas. They specialize in providing high-quality domestic and imported goods in several categories including produce, pastries, and meat. Kudler’s mission statement emphasizes their commitment to offering a delightful shopping experience with their knowledgeable staff. Rather than a convenience […]

INTRODUCTION Country Manager is an international marketing simulation which focuses on the issue of international market entry and expansion. We played the role of a country manager for a major consumer products company called Allstar brand who was faced with a matured domestic in Latin America. Our country manager team developed a marketing strategy for […]

Established in 1982, Callaway Golf Company is a leader in the golf equipment industry, creating some of the most technologically advanced golf clubs in the business. In less than a decade, Callaway’s sales went from $5 million in 1988 to well over $800 million in 1997. The main man behind the success of Callaway Golf […]

I. Executive Summary Under Armour was founded in 1996 by Kevin Plank, a former football player at the University of Maryland. Under Armour started with an idea to create a superior t-shirt that provided compression and wicked perspiration off the skin rather than absorb it. A t-shirt that would work to regulate you body’s temperature […]

After analyzing and evaluating the outcome of the Strategic Paper about San Miguel Corporation, as the entire information had been collected which resulted that their company had adopted effective strategies such as market penetration, market development and product development. These strategies are also projecting in other competitors such as Asia Brewery and Budweiser Corporation. The […]

The text discusses various types of marketing environments and strategies. These include broad demographic, environmental, economic, social-cultural, natural, and technological environments. Holistic marketing recognizes the interdependencies between various marketing programs, processes, and activities. Relationship marketing focuses on building long-term relationships with key constituents to earn and retain their business. Marketing networks involve mutually profitable relationships […]

  WAL-MART STORES WITH CHINESE CHARACTERISTICS Past success will be the future failure. – Ali Farhoomand, Director, Asia Case Research Centre It seems ironical the president of Wal-Mart China, CassianChueng resigned just at the beginning when China’s government fully opened its retail market to foreign retailers in 2005; which was considered to be a declaration […]