Company Profile Example #2 Essay Example

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Mang Inasal can be reached through their website, www.manginasal.com, or by emailing [email protected]. Their motto, "Always swift, always delicious, and always economical," has inspired trust in Filipinos who fervently reply with the expression “Persuasive!” The brains behind this operation is Edgar Sia, recently awarded the Urban Leadership Award from the Canadian Urban Institute (CUI). Also known as Edgar "Injap" Sia II, he drives Mang Inasal towards progress and triumph, making it one of the rapidly growing food chains in the Philippines that encapsulates modern Ilonggo cuisine. His moniker "Injap" pays homage to his roots - 'Sia' being of Chinese descent and his mother 'Jaruda', hailing from Japan. This creates 'Injap,' symbolizing Intsik-Japan. Born into a lineage of business people, many anticipated him to study business in university but he opted for Architecture instead. Sia embarked on his entrepreneurial path at just 20 years old.

The journey began at the Four-Season Hotel, then extended to Mister Labada, a laundry service outlet and Injap Color Express, a photo processing store. All these enterprises are established in Iloilo. The next idea that emerged was to launch Mang Inasal, a restaurant renowned for its grilled chicken dishes. Its grand opening took place on December 12, 2003. Instantaneously, Mang Inasal garnered an immense fondness from the locals of Iloilo. Subsequently, the venture expanded to other parts of Visayas, Mindanao and Manila where it was warmly welcomed notwithstanding the intense rivalry in the grill food segment. The element that sets Mang Inasal apart is its utilization of native herbs and spices that enhance the flavor of the chicken. The chicken is skewered on a

bamboo stick and rice is presented wrapped in bamboo leaves. As of 2009, Sia had plans to expand Mang Inasal to 100 outlets - 23 outlets having already been in operation with 10 of them being franchises since it started franchising in 2005. On average, each store provides employment to around 40 individuals thereby stimulating job creation in the local communities where they function. Additionally, these stores stimulate local economy by providing a marketplace for selling local products required by them.

Aside from its popular grilled chicken, Mang Inasal also serves an array of Filipino dishes including Sisig, Grilled Pork, Bangus, Chicken Feet, Wings, Pecho, Liver and Baticulon. Furthermore, they serve Fish and Pork Sinigang, Batchoy, Bihon, Pancit Molo and Pinoy Burger as well as traditional Filipino snacks and desserts. Subsequent to his successful stint at Mang Inasal, Sia revived Deco's in September 2007 which is known for being the original batchoy restaurant. Deco's has branches operating in Delgado street area , Robinsons Mall and Gaisano City. Recently Sia was honored with the Urban Leadership Award by the Canadian Urban Institute (CUI). This award recognizes individuals contributing significantly towards improving community life quality in the Metro Iloilo-Guimaras area. Notably he is one amongst ten honorees from Iloilo City.

Sia, Henry Baviera, Sonia Cadornigara, Ma. Luisa "Marissa" Segovia, and Edgar Sia have been awarded as individuals, while Iloilo Dinagyang Foundation Incorporated, Iloilo Washington Commercial, Jaro Archdiocesan Social Action Center (JASAC), SM Waste Market Fair, Taytay sa Kauswagan, and Callbox have been recognized as the winning organizations.

Mang Inasal Philippines Inc. serves a wide range of consumers irrespective of their demand, intention, or location.

With numerous branches and a well-established reputation, the consumer's bargaining power is relatively low. This is due in part to the fast-food industry's dominant influence over public eating habits. The pricing models adopted by these fast-food chains sets a benchmark for food expenses for consumers. Any cost that surpasses the established range is viewed as steep, while prices below are considered cheap.

The majority of patrons perceive the pricing of eateries as fair and cost-effective, given their provision of value meals alongside various pricing approaches. This significantly illustrates that those frequenting the fast food sector possess lesser negotiation influence than what they might believe.

Supplier Bargaining Power: The majority of quick service restaurants, including Mang Inasal, source the raw materials and additional necessities required for their operations from both local and global suppliers. The provision of these materials, particularly the food inventory, is vital to any fast food business as it greatly impacts its functionality. Without food to serve, operations would cease. Recognizing the significant influence suppliers can have in this industry, Mang Inasal Philippines Inc. has established its own commissary system over time in order to curb supplier bargaining power. Beyond those directly involved in producing the food, suppliers within this sector can also include entities from the agriculture and meat sectors, along with poultry farms and packaging firms.

Effects of Alternative Goods on Enterprises: In the versatile and comprehensive modern market, there are potential replacements for almost every product or service. This concept also applies to fast-food chains like Mang Inasal. Potential alternatives to Mang Inasal's offerings could include a variety of instant noodles or other readily available frozen foods

in both local and international markets. Considering that rice-based meals are fundamental to Filipino cuisine, the impact these substitute food items could have on Mang Inasal's business is considerable. Essentially, any foodstuff capable of satisfying hunger or meeting taste preferences can potentially replace fast-food products.

Obstacles to Entry: Mang Inasal Philippines Inc. recognizes that their unique product offerings and process distinguishes them from other fast-food chains, which is why customers prefer them. Consequently, these customer brand preferences prevent them from commanding a monopoly in the fast-food sector. Additionally, the import duties incurred by Mang Inasal whenever they source their raw materials from foreign countries might negatively impact their overall business operations.

Rivals within the sector:

Operating over 50 branches, Tokyo Tokyo is a notable Japanese fast-food chain in the Philippines. It stands out by offering unlimited rice, a feature shared with another restaurant named Mang Inasal, despite their menus differing significantly. Dennis The Grill Boy, previously known as Pupung and Friends, also competes in this market domain. This venue provides quintessential Filipino dishes such as Liempo, Bangus Belly, Barbeque, Steak and other popular items from Filipino cuisine. While their meal prices are affordable ranging between 75php - 125php inclusive of endless rice servings , they uphold an outstanding quality standard.