EEE 370 – Flashcards

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how do entrepreneurs identify new business opportunities?
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entrepreneurs will look for a gap in the industry, observe trends, or solve a problem.
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What is the proper sequence of events in developing successful business ideas?
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opportunity recognition, business concept, feasibility analysis, development of business plan, business concept
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The five competitive forces determine
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The average rate of return or profitability for the firms in the industry
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revolutionizes how products are sold in an industry
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business model innovation
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core components of a business model
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how does it create value? for whom does it create value? what are the advantages? how does the company differentiate itself? how will the firm make money? time, scope and size ambitions?
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four essential qualities of an opportunity
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economic feasibility, market gaps, social environment, technological environment
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opportunity
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A favorable set of circumstances that creates a need for a new product, service, or business.
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Most important trends
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economic forces, social forces, technological advances, political action and regulatory change
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Feasability analysis
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people do feasibility analysis to have a sound basis of the idea they want to pursue.
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progression of a start up
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idea, opportunity, business concept, feasibility, business model, business plan.
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product/service desireability
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does it make sense? is it reasonable? is it something consumers will be excited about? is it a good time to introduce the product/service? is there a target market? are there flaws in the design or concept?
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buying intentions survey
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how to establish a product/service desireability
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4 elements of a business concept
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product/service, customer definition, value proposition, distribution channel
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concept questions
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what is the product/service offered? who is the customer? what is the benefit? how do you get the product or service to the customer?
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features vs. benefits
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benefits encourage the customer to purchase from you
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bootstrapping
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saving money through creativity, thriftiness or any means necessary (rent, borrow, beg, salvage)
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five competitive forces
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threat of substitutes, threat of new entrants, rivalry among existing firms, bargaining power of suppliers, bargaining power of buyers.
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threat of substitutes
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if available products are essentially equivalent, it pushes selling price down.
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threat of new entrants
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if an industry is profitable, it will attract firm entry.
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rivalry of existing firms
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factors determine how intense competition is
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bargaining power of suppliers
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factors determine how much leverage your suppliers have to put pressure on you
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switching costs
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fixed costs that buyers encounter when switching or changing from one supplier to another.
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threat of forward integration
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the power of a supplier is enhanced if there is a credible possibility that the supplier might enter the buyer's industry.
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bargaining power of customers
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factors determine how much leverage customers have to put pressure on you to lower your selling price of products
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income statement
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records all of a firm's revenues and expenses for a given period and shows whether the firm is making a profit or experiencing a loss.
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balance sheet
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a snapshot of a company's assets and liabilities and owner's equity at a specific point in time.
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pro forma income statements
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projections for future periods based on forecasts
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effectual reasoning
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begins with a given set of means, allows goals to achieve over time through creativity.
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Causal reasoning
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predetermined goal. Takes the most optimal and efficient path to get to that goal.
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three categories of means
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who they are, who they know, what they know.
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business valuation
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a process and a set of procedures used to determine the economic value of an owner's interest in a business.
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economic trends
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help determine areas that are ripe for new start ups
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social forces
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aging of baby boomers, increasing diversity in workplace, increase in social network users, increasing interest in green products
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technological advances
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advances in technology create new business opportunities
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political action and regulatory changes
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companies created to help other companies comply with a specific law
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