E-commerce-Midterm

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Touchpoint
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1. Online and offline customer contact points are often called ____
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Connectors
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2. According to the six behavior-based categories of web visitors, _____ are visitors who’s online ….
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Impression
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3. Some Web pages have banner ads that continue to load and reload as long as the page is open in the visitor’s Web browser. Each banner ad loads is a (n) _____
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Customer relationship management
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4. Technology-enabled relationship management is often called _____.
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Opt-in e-mail
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5. The practice of spending e-mail messages to people who request information on a particular topic or about a specific product is called _____.
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Brand
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6. Customer’s perception of a product are called the product’s _____.
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Product
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7. The ______ element of the marketing mix is the physical item or service that a company is selling.
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Shopping cart
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8. A _____ is the part of a web site that keeps track of selected items for purchase and automates the purchasing process.
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Web
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9. The _____ provides a communication mode that is an intermediate step between mass media and personal contact.
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Logistics
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10. The classic objective of _____ is to provide the right goods in the right quantities in the right place at the right time.
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Training
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11. One common support activity that underlies multiple primary activities is _____.
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Knowledge management
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12. _____ is the intentional collection, classification, and dissemination of information about a company, its products, and its processes
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Network
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13. One trend that is becoming clear in purchasing, logistics and support activities is the shift away from hierarchical structures forward _____ structures.
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Electronic data interchange
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14. EDI is the acronym for _____.
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Bulletin board system
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15. _____ were computers that allowed users to correct using dial-up connections through telephone lines to read and post messages in a common discussion forum.
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Participatory
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16. The trend toward having readers help write the online newspaper is called _____ journalism.
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Social Networking
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17. A (n) _____ site is a Web site that allows individuals to create and publish a profile, create a list of other users with whom they share a connection (or connections), control that list, and monitor similar lists made by other users.
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Online community
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18. A (n) _____ is a gathering place for people and businesses that does not have a physical existence.

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