DECA Marketing Cluster Test 1006: Part B – Flashcards
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26.) Two employees used a business's computerized accounting system to change some records. They were able to steal $50,000 from the business because the accounting system lacked which of the following:
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Protection from theft and fraud.
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27.)The reason why a business prepares a balance sheet is to determine its
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Current financial situation.
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28.)Before mailing an invoice to a customer, one way that a business can determine if there is a problem with the invoice is by checking it against the
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Purchase order.
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29.)Since Penelope is having difficulty paying the bills for her start-up business, she wants to calculate her current ratio. Which information will she need to do this successfully?
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Current assets and current liabilities.
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30.)Calculate a firm's net profit or loss given the following information: expenses, $5,000; cost of goods sold, $22,000; sales, $40,000.
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$13,000.
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31.)Which of the following usually has an additional tax placed on it, beyond the regular sales tax:
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Gasoline.
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32.)The business has a policy of talking formally with any employee who is leaving the company to learn the employee's feelings and attitudes toward the firm, its policies, procedures, management, and operations. This formal conversation is called a(n) __________ interview
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Exit.
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33.)The primary goal of a good orientation program for employees is to build a successful __________ relationship.
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Employer-employee.
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34.)A direct benefit to the company of using coaching techniques in the workplace is that
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Employee turnover rates often decrease.
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35.)When a supervisor evaluates an employee's performance, the evaluation should be based on the __________ standards.
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Organization's.
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36,)To determine an employee's gross income for a specific pay period, a business must keep accurate personnel records that indicate the employee's pay rate and the
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Number of hours that the employee worked.
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37.) A business that pays its employees a specified amount regardless of the number of hours they work is using the __________ system.
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Salary
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38.)Useful marketing information often helps businesses to
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Solve problems
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39.)What does a business need to develop so that it collects the appropriate marketing information to resolve a particular problem?
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Research plan.
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40.)What type of internal data do businesses usually include when developing a marketing-information management system?
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Sales reports
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41.)In order to be of benefit to the business, marketing research needs to be
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Accurate.
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42.)Coding survey responses with numerical values helps marketing researchers
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Analyze the information.
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43.)Which of the following marketing functions often helps a business create an image:
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Promotion.
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44.)The element of marketing that requires marketers to determine the amount of money that they will ask in exchange for their products is
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Price.
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45.)Which of the following is an example of a consumer market:
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Workers buying lunch at a local restaurant.
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46.)Businesses that segment the market based on psychographics are grouping people according to their
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Lifestyles
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47.)One of the goals of marketing planning is to identify a business's
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Opportunities.
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48.) An international soft-drink company that wants to add bottled spring water to its product mix has determined there are four major brands that currently hold the majority of the market share for that product. The strengths and weaknesses of each potential competitor have been examined. This is an example of a(n)
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Situation analysis.
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49.)Which of the following is a factor that businesses often consider when conducting a market analysis:
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Size of the market next year.
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50.)Which of the following is a benefit of conducting SWOT analysis:
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It provides a filter for a great deal of information.
