Comcast Business Report Essay Example
Comcast Business Report Essay Example

Comcast Business Report Essay Example

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  • Pages: 17 (4425 words)
  • Published: October 13, 2017
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The intent of this study is to dissect and larn about the schemes. direction squad. external environment and industry analysis that Comcast has put in topographic point to go a flourishing and profitable corporation. Comcast. which is headquartered in Philadelphia and is a well-liked service supplier for telecasting. phone. and cyberspace. has been around for many old ages with a positive repute. Comcast is known for utilizing the acquisition entry scheme by buying legion Television webs. such as NBC Universal. and the overseas telegram company. Time Warner Cable.

Why did you take this company?

As a group. we decided to make Comcast for a assortment of grounds. One being that the telecasting. cyberspace. and phone service supplier is popular in the Hampton Roads country. It’s rival for telecasting and Internet service is Verizon. As a Fortune 50 leader. Comcast sets the gai


t in a assortment of advanced and absorbing concerns and make calling chances across a broad scope of locations and subjects.

What Comcast does?

Comcast is the largest overseas telegram and place Internet service supplier in the United States and is graded 3rd for the largest telephone service supplier. Comcast provides services for occupants and commercial offices in 40 provinces and the District of Columbia. Additional. Comcast is a manufacturer of movie and telecasting contents. operates overseas telegram channels including Tocopherol! Entertainment Television. the Golf Channel. and national channels such as Telemundo.

In February 2014. the company agreed to unify with Time Warner Cable in an equity barter trade worth $ 45. 2 billion.

Where/When it was established?

In 1963. Comcast was found in 1963 ( antecedently known as American Cable Systems ) and is presently headquartered in Philadelphia. PA. Comcas

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has come a long manner since its beginnings as a single-system overseas telegram operator in Tupelo. Mississippi in 1963. Today. Comcast is a leader in the universes of media. amusement and engineering and our narrative has unfolded due to an entrepreneurial spirit that is the foundation of everything we do.

Company ends

Comcast has many ends. but since 1963. Comcast continues to carry through Ralph Roberts’ end of constructing an organisation with a close-knit. household feel. Comcast’s strategic aim is to derive long-run market portion and laterality. The company is endeavoring to go the most coveted high-volume and low-priced service supplier in the market

Company Mission Statement

“Comcast brings together the best in media and engineering. We drive invention to make the world’s best amusement and on-line experiences. ”

( Comcast ) Company Vision & A ; Valuess
In Comcast’s Corporate Social Responsibility Report. the company has a scope of different values that the company as a whole would wish to continue. These values would be: Connect media. engineering. and people

Create media that affairs
Reduce environmental impact
Operate responsible
Intensifying trust through stewardship
Develop and prosecute employees
Promote diverseness and inclusion
Bringing the best out of people
Number of Retail Unit of measurements

Although there is non an exact figure for retail units throughout the United States. there is information about the figure of clients for telecasting. cyberspace and phone services supplier for residential and commercial. As of December 31. 2013. there are a sum of 53. 8 million clients having service from Comcast. Television service is provided to 21. 7 million clients. high-velocity Internet is provided to 20. 7 million clients and phone service is provided to 10. 7 million clients. Majority of these clients can be found

in Maryland. New York. Massachusetts and Miami.

Number of Employees

Comcast has about 130. 000 employees that aid do the company successful. Comcast employees pride themselves with inventiveness and passion with everything that they do. The employees provide first-class service and have thoughts for advanced merchandises to make insightful and entertaining content. Comcast tries to make an attractive work environment and honor their employees because of their dedication. Employees are rewarded with competitory wage. benefits. professional preparation and chances to construct exceeding leading accomplishments Revenue

Comcast is the largest mass media and communications company in the universe in gross. As of March 31. 2014. harmonizing to Yahoo! Finance. Comcast has earned $ 17. 4 million gross. which is a $ 1. 5 million addition since December 31. 2013. Net Income

Comcast’s net income last record on March 31. 2014 by Yahoo! Finance is $ 1. 8 billion. which is a lessening since December 31. 2013. In December it was recorded that the net income of the popular service supplier was $ 1. 9 billion. Harmonizing to ycharts. com. the net income ( quarterly ) scope from $ 866 million being the minimal income in March 2010 to $ 2. 113 billion being the upper limit in September 2012. ( See Fig NI for a line chart of net income since 2010 )

Number of Shareholders

There are a sum of 539. 000 stockholders that hold a portion in the company in either a direct or indirect signifier of portion. Direct stockholder is if you hold a physical stock certification. while an indirect stockholder is if you hold your stock through a agent.

Top Management Team

In today’s work force. diverseness is highly of

import to equal chance employment. Womans make up approximately 40 % of the American work force. Comcast believes in cultivating an inclusive and diverse work force in an attempt to leverage positions and remain on the cutting border of invention. Comcast believes strongly in diverseness and the entire squad construct. Harmonizing to the Comcast web site ( 2014 ) Women approximately occupy eight places on the top direction squad at Comcast. These adult females are known as “the adult females of Comcast and NBCUniversal” .

D’Arcy F. Rudnay is the Chief Communications Officer for the Comcast Corporation. Harmonizing to the web site for corporate Comcast ( 2014 ) Rudnay serves as the communications advocate to the Chairman and CEO every bit good as other members of the executive subdivision. She leads the direction of the company’s trade name. repute and strategic communications activities across the Comcast organisation. Rudnay has old ages of experience in both the populace and private sector. Before fall ining Comcast. Rudnay worked at the Lincoln Financial Group where she served as Vice President of Corporate Communications and Media Relations. She besides served as Vice President of Lincoln Financial Group Foundation. Rudnay has a long list of awards to her recognition to include initiation into the Public Relations Hall of Fame as one of the Nation’s top 25 communications executives. Her experience and accomplishments has been a valuable add-on to Comcast squad.

Amy Banse serves as the Managing Director and Head of Funds for Comcast Ventures. Banse has critical function in strategic planning for financess throughout the Comcast spectrum. Harmonizing to the web site for corporate Comcast ( 2014 ) Banse has accumulated over

20 old ages of experience in puting at Comcast. She began her calling at Comcast in 1991 as an lawyer responsible for puting. get downing and edifice companies throughout Comcast. Banse became a cardinal figure in the development of the Television Everywhere scheme. She founded Comcast Interactive Media and led the charge in supervising multiple acquisitions to include Xfinity. com. Xfinitytv. com. and Fancast. These acquisitions led to the development of the Television Everywhere scheme.

The experiences of Rudnay and Banse have been critical to the success of Comcast. Any organisation that resembles Comcast must hold some signifier of legal advocate who is responsible for the companies’ legalities and concern ventures. Business ventures are critically of import to turning and spread outing the concerns to the Comcast degree. Banse is an experient squad lead who is responsible for establishing the Comcast Interactive Media. This venture led to the development of the Television Everywhere scheme. Her experience and expertness keeps the company traveling frontward and taking the charge in the digital age. Rudnay brings a wealth of experience from the communications side of the concern. Rudnay has been elected to the Public Relations Hall of Fame for her diligent attempts. Together Rudnay and Banse provide the necessary tools and experience to maintain Comcast at the tip of the lance in the digital universe.

My feeling of the top direction squad is double. Womans are good represented at the executive degrees keeping eight offices crossing from president to frailty president. The places held by these adult females represent a discovery for adult females as minorities. On the other manus. minority adult females such as African Americans and Hispanics were

non represented. However the door to diverseness remains unfastened for minority adult females. In my sentiment. the dramatis personae of executive adult females may be excessively little given the size and range of the Comcast Company.

Harmonizing to the web site for Comcast Executive Biographies ( 2014 ) Brian L. Roberts serves as the Chairman and Chief Executive Officer of the Comcast corporation. Roberts took the helm as President of Comcast Corporation in 1990. Under his leading at Comcast. the company’s one-year gross has grown to over $ 64 billion Comcast has grown into a planetary Fortune 50 corporation under the leading of Roberts. Roberts has legion awards for his leading and recognized by Fortune magazine as a “Business Person of the Year. ” Duality does be for Roberts who has served as president for three back-to-back footings.

Board of Directors

The Board of Directors is a diversified group of professions. The Board of Directors is represented by a diverse group of work forces and adult females. The Comcast Board of Directors is comprised of 61 professionals and out of the compliment of 61 forces. 16 are professional adult females. This group of professional adult females is represented by minority adult females every bit good. The Comcast Corporation has many traveling parts. Sing the size and range of the Comcast Corporation. in my sentiment. the 61 members who make-up the Board of Directors. is the right figure of forces to supervise each facet of the Comcast corporation.

Most little concerns and big corporations have an duty to stockholders to unwrap what they do with the net incomes and how they obtain their net incomes. It is besides a agencies

to pull off the corporations’ impact on the economic system. society. and the environment. Comcast has a corporate societal duty aimed at giving back and back uping the communities they serve. Harmonizing to the web site for Comcast ( 2014 ) the Comcast Corporation seeks to authorise local spouses with the needed resources to better vicinities and make chances to alter lives. Comcast besides provides resources and funding for local back uping non-profit-making organisations.

Comcast hosts one-year events to back up different groups and organisations within the community. Comcast Career Day is an one-year event that focuses on community service. The end of Comcast Career Day is to direct a good will message from the Comcast’s employees. households. and friends and to go forth an unerasable grade on the communities they serve. Harmonizing to the web site for Comcast ( 2014 ) “In 2012. about 75. 000 employees of Comcast and NBCUniversal and household members volunteered in local community service undertakings. This attempt spanned across 665 different locations logging more than 454. 000 labour hours and awarded more than $ 1. 5 million in Comcast Foundation fiting grants in 2012” .

In a continued attempt of corporation societal duty. Comcast besides supports and works with the Big Brothers Big Sisters of America. The web site for Comcast ( 2014 ) studies Comcast partnered with the Big Brothers Big Sisters of America to link Comcast employees with pupils in demand. Comcast launched a plan called Beyond School Walls. This plan paired local student’s up with Comcast employees to function as wise mans. The Beyond School Walls plan reported greater work satisfaction and the pupils showed improved classs which

encouraged an enlargement of the plan. In acknowledgment of Comcast’s support of the Big Brother Big Sister of America plan. Comcast was honored with its President’s Award. Comcast: Business Level Strategy

Comcast has been doing important investings to heighten their merchandises. while bettering the service and support being delivered to consumers. Comcast’s scheme is to chiefly concentrate on supplying consumers with the best and most content across all available platforms. Comcast’s vision is to give clients more content picks – all of which are available to consumers at the chink of the remote. without holding to purchase any extra equipment.

One immense concern degree scheme that Comcast has implemented is a new trade name. In 2010. Comcast began advancing “Xfinity” . the company’s rebranding hallmark for the services provided. With this trade name. Comcast is looking to better client perceptual experience and repute with this new trade name. Comcast’s webs and merchandises now offer 100+ HD channels. 50 to 70 foreign linguistic communication channels. improbably fast Internet velocities and 1000s of Television shows and films online for a assortment of clients of all ages to bask whenever and wherever they would wish.

With the “Xfinity” trade name in full consequence. “Xfinity Signature Support” is a new service for personal computing machines. place networking equipment and many other devices that clients connect to Comcast services 24/7. With Signature Support. Comcast clients have entree to knowledgeable and see IT professionals who can supply support. troubleshooting and online proficient support. either over the phone or in the place.

This type of aids is available either as portion of a monthly subscription program or for a stand-alone footing for those erstwhile holes. such

as virus remotion or linking pressmans or game consoles wirelessly. Customers are given the chance to take an equipment protection program that provides drawn-out guarantees for computing machines and telecastings. Comcast will non hold to alter its scheme to go on to run after the amalgamation with Time Warner Cable. Comcast uses a focussed distinction scheme. since the company looks for inventions that telecasting. high-velocity cyberspace and phone service endorsers will be interested in utilizing.

General Environment

In respects to demographics. the overseas telegram industries top 10 viing Television subscriptions are Netflix. Comcast. Direct Television. Dish. The Warner Cable. Hulu. AT & A ; T. Verizon Fios. Charter and Cox. Video subscriber Netflix is the taking company with 36. 2 million endorsers. Within the overseas telegram industry the endorsers between the ages of 40 and 60 purchase the most subscriptions. As a consequence. certain channels are included on these overseas telegram webs in order to appeal to endorsers that purchase most of their service. Along with the aging population. many different nationalities & A ; ethnicities make up the demographic market. Therefore within the overseas telegram industry. different channels are included in order to supply amusement services to viewing audiences of all cultural backgrounds.

For case. Comcast offers American Spanish linguistic communication telecasting and Telemundo in order to do their company more marketable to different civilizations in the overseas telegram industry environment. Telecommunications and the development of broadband cyberspace services are the lifting richness within the overseas telegram industry. Telecommunications have become really popular within the industry functioning 26 million clients ( NCTA. 1 ) . Broadband Internet services within the industry make up five of the top

10 residential phone companies in the state serving 50 million clients ( NCTA. 1 ) .


From a socio cultural point of view. society places a batch of accent on a diverse non-discriminating work environment where adult females and work forces are treated every bit. Within the overseas telegram industry at that place has been emphasis on adult females employment due to pre-recession degrees. However. Comcast is working with these socio cultural outlooks by making a diversified non-discriminating work force for adult females with involvement refering to their overseas telegram industry by engaging more adult females to be a portion of their squad. Along. with engaging adult females within the overseas telegram industry the force per unit area to suit older worker plays a major function in the socio cultural environment.

Harmonizing to the authorities informations. “40 per centum of workers older than 55 were in the work force as of February 2012 up from merely 29 per centum in 1993. The figure is expected to increase to 43. 5 per centum by 2018. This tendency reflects the demand for many older workers either to remain in or rejoin the work force to gripe up their retirement income by temping” ( Greenberg 1 ) . Temping plays a major function in society because it opens up the option for older work forces and adult females to work. However. the overseas telegram industry accommodates these workers by offering parttime places and retirement programs with good wage. Comcast helps to suit older workers by supplying retirement programs. wages. and fillips.


The overseas telegram industry delivers through broadband supplying service to over 50 million clients as of twelvemonth stoping 2012 (

NCTA 2 ) . Some tendencies that consumers are looking for in overseas telegram companies are fast broadband velocities and standard overseas telegram broadband velocities runing from 10 mononuclear phagocyte systems to 20 mononuclear phagocyte systems. Comcast is maintaining up with this tendency by making advanced services in their engineerings including on-line cyclosis of their overseas telegram channels and faster Internet services ( Comcast 1 ) . In respects to planetary. poorness can increase the sum of viewing audiences that purchase Television subscriptions since ; this can be used as an option to traveling to the film theatres or buying films. Besides. poorness can diminish the sum of viewing audiences that purchase Television subscriptions due to their deficiency of income.


There are a batch of factors that contribute to the economic sciences of overseas telegram webs. The wage Television ecosystem in the United States has set the platform of growing for overseas telegram webs. In today’s society about 100 million US places and concern pay an norm of $ 68 per month to a overseas telegram or orbiter operator for 19 channels of picture scheduling ( Grimes 1 ) . “They pay Television suppliers. in bend ; pay some $ 20 per endorser per month to the overseas telegram webs in passenger car fees that aggregate to approximately $ 24 billion per twelvemonth. Add U. S. publicizing gross revenues of $ 25 billion in 2011. another billion or so for the sale of content to jump distribution mercantile establishments and a $ 50 billion one-year gross industry with 40+ % hard currency flow borders comes into focal point. And that excludes the part from international webs

that is particularly important for ESPN. CNN. MTV and the Discovery network” ( Grimes. 2 ) . Therefore. it is apparent that overseas telegram webs make a batch of net income in today’s economic system as a consequence of endorsers.

In the economic system. more people are willing to pay a subscription for a little monthly fee and as a consequence this has fueled new growing in their grosss as an industry. The good intelligence for overseas telegram webs is that publicizing gross revenues tendencies remain strong on a demand and cost per 1000 ( CPM ) footing such that the industry’s ad gross growing rate of 11 % ( Grimes 3 ) . This merely continues to add to the gross of overseas telegram webs as a whole to go on to do their industry worth more net income. Events such as the London Olympics and U. S elections contributed a batch to their exceeding grosss. Along with overseas telegram webs with international broadcast. has increased the growing rates of non-U. S concern which is the first clip in old ages that this has exceeded domestic concern.

The less good intelligence is that while overseas telegram and orbiter passenger car fees are expected to lift at the healthy. but lower. rate of 7 % this twelvemonth on a per-subscriber footing. the yearss of U. S. pay Television endorser growing are over. likely everlastingly ( Grimes 4 ) . The twelvemonth 2012 will be the first old ages in 33-year history of wage Television in the U. S. As a consequence endorsers will worsen from the old twelvemonth. Younger people are paying for Television at lower rates

than people of older coevalss. The downward incline of Television subscriptions will get down. nevertheless investors will be forced to believe about a universe in which overseas telegram webs are eventually maturating assets ( Grimes 5 ) .

Industry Analysis

When looking at the Industry Environment of Comcast. The Five Forces of Competition Model. created by Michael Porter. can interrupt it down.

Rivalry among viing houses

When looking at the different merchandises and services that Comcast offers. their rivals come from several different markets. For their most known service as overseas telegram telecasting supplier. Comcast is the top overseas telegram supplier. holding a reported 21. 690. 000 endorsers in the 4th one-fourth of 2013. which is sustainably more than the remainder of the top 10 overseas telegram suppliers in the United States. The most known rivals in this market include Times Warner Cable. AT & A ; T U-verse. and Verizon FIOS. all of which holding 10. 493. 000 less endorsers in the state or more. doing the current competition degree in this country a low menace. With same companies as rivals in overseas telegram Internet services. AT & A ; T is their highest rival. Both companies with recorded 17 million clients and AT & A ; T offer somewhat better services compared to their monetary values.

Even though this is the instance. clients still have resided with Comcast. as they are known as the largest Internet overseas telegram supplier as good. After deriving ownership of NBCUniversal. Comcast besides has competition in the country of major movie studios. NBCUniversal is the 3rd largest movie studio behind Warner Bros Entertainment. which is owned by their new concern spouse. Times Warner

Cable. and The Walt Disney Studios. Respectively the firm’s ain 17. 1 % . 15. 9 % . and 13. 9 % of the U. S. and Canadian market portion in 2013. and have been in similar place since 2005. As Comcast begins to develop new online cyclosis services of its overseas telegram channels and other networking systems. it will run into other rivals as good.

Menace of new entrants

Because of the sum of clip that is spent behind entrance and going a rival in these industries. and the fact that Comcast is the leader of them every bit good. the menace of new entrants that would impact the firm’s market portion is really low. The trouble behind doing a successful worldwide overseas telegram supplier is a high degree barrier to entry and the current overseas telegram suppliers have been in being for decennaries. Comcast’s menace of new entrants would non happen unless a house was created that provided more innovating engineering at a greater and widespread signifier.

Menace of Substitute Merchandises

Due to the fact that new engineering is being created invariably. Comcast has met new menaces of replacements in the recent old ages. Firms like Netflix and Hulu. which offer clients on-demand Internet streaming media. normally shows and films that are offered on their overseas telegram channels. for low monthly rates. are substitutes that have been encountered within the past decennary. This has lead to some consumers to utilize this service instead than paying heftier overseas telegram measures every month. This replacement menace is the ground why they are presently bring forthing their ain online cyclosis of their overseas telegram channels to vie with these companies.

which is predicted to establish subsequently this twelvemonth.

Dickering Power of Suppliers

Because Comcast is ever seeking for introducing engineering and package to supply their clients with new services ; Information engineering providers have high bargaining power against the house. These providers understand that they are necessary for Comcast to go on success so they will ever be at high demand. and able to bear down a heavy sum every bit good.

Dickering Power of Buyers

Because there is a limited sum of communicating and overseas telegram companies in the United States. the dickering power of purchasers of Comcast’s services are limited. At the same clip. in order to vie with their competition in the industry. they besides have to do certain that the services and the monetary values of those services are at degrees that their clients are willing to pay. If clients believe they are non sensible. they will change over to another firm’s overseas telegram services. So. by voicing their sentiment on Comcast’s services. clients are able to dicker for what they want from the house.


The long term sustainability for Comcast will be based on their ability to streamline films and situation comedies. This will let them to keep their market portion from rivals like Netflix. Hulu Television. Livestream and other startup companies. In order for Comcast to achieve long-run sustainability. the company will hold to better the repute that they have when it comes to their client service. Comcast has the lowest customer-service evaluation of any Internet service supplier. ( Berr. 2014 )

Comcast clients are non happy with the type of service they receive and that affects the company if they would wish to hold

a hereafter in the telecasting. cyberspace. and phone service industry. Although Comcast has stated that a end of the company is to better the client service. the company is merely non at that place yet. Bettering the client service will assist the company enormously for the present and for the hereafter.

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