COM100 Ch 13 – Flashcards
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audience analysis
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the process of determining what an audience already knows or wants to know about a topic, who they are, what they know or need to know about the speaker, and what their expectations might be for the presentation
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attention-getter
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strategies speakers use, as you might guess, to "get" the attention of the audience
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body
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where all the evidence and supporting materials in your speech are presented
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cause-effect pattern
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speech pattern used to create understanding and agreement, and sometimes to argue for a specific action
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chronological pattern
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an organizational pattern in which the main points are arranged in a time-order sequence
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closed questions
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questions that are answerable in a few words
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conclusion
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closing material of a speech where the speakers reviews the main points, may challenge the audience to act, and leaves the audience with a positive view of the speaker and the topic
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demographic analysis
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the portion of an audience analysis that considers the ages, races, sexes, sexual orientations, and social classes of the audience
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demographics
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the characteristics of your audience- typically age, gender, race, income, and other qualities that characterize them
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expert testimony
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the opinion of someone who is an acknowledged expert in some field
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examples
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material that provides a concrete and realistic way of thinking about a topic and clarifying it
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general purpose
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whichever of three goals- to inform, persuade, or entertain- that dominates a speech
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informative speech
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a speech that explains, instructs, defines, clarifies, demonstrates, or teaches
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introduction
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opening material of a speech from which the audience members gain a first impression of the speech's content and of the speaker
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neutral questions
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questions that give the person being questioned a chance to respond without any influence from the interviewer
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outline
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the framework that arranges the main points and subpoints of your speech to support your thesis
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organizational pattern
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the pattern that structures the material in a speech
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open-ended questions
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questions that give the person being questioned free reain in answering
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public speaking
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the process of speaking with a purpose to a group of people in a relatively formal setting
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problem-solution or problem-solution-action pattern
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organizational pattern in which the speaker describes various aspects of a problem and then proposes solutions
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persuasive speech
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a speech with the aim of convincing the audience
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personal narrative
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(or lay testimony) relating an event, incident, or experiencing in one's own life
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secondary questions
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questions that follow up on a previous question
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signposts
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transitions in a speech that help an audience understanding the speaker's organization, making it easier for them to follow
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spatial pattern
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pattern that arranges points by location
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special occasion speech
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evocative speeches include presentations given at retirement dinners, award ceremonies, weddings, graduations, and funerals
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specific purpose
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what a speaker wants to inform or persuade an audience about, or the type of feelings the speaker wants to evoke
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statistics
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numerical data that highlight the size of a problem or help when making comparisons
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supporting materials
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information that supports the speaker's ideas
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topical patterns
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an organizational pattern arranged by main points or topics and presented in the order that seems most suitable
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thesis statement
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a statement of the topic of a speech and the speaker's position on it
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transitions
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words, phrases, or sentences that show the connection between the points in your speech and help your audience understand your organization
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Natalie wants to prepare an effective conclusion to her speech. Which of the following suggestions should she consider?
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making a gesture toward the future
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Which of the following is NOT an example of an attention-getter that can be used to gain audience attention?
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summary
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Words, phrases, or sentences that show a connection between the points in a speech are called ______.
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transitions
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Which of the following is NOT listed in a speech outline
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transitions
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Jeremy introduced the deteriorating conditions at the local housing complex and then proposed his ideas for fixing them. Jeremy is using the _________ organizational pattern.
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problem-solution
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The most common pattern of organization for speeches is the __________ pattern.
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topical pattern
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The _________ speech organizational pattern follows a timeline.
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chronological
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Jim brought in a geologist to help his work group understand the effects of earthquakes. The geologist is a type of __________.
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expert testimony
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When using a(n) ____________ in a speech, the speaker relates an event, incident, or experience from his or her own life.
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personal narrative
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Throughout her presentation on television programs for children, Nicole mentioned shows like Sesame Street and Dora the Explorer. Nicole was using ________ to support her speech.
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examples
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The _________ tells your audience what your speech is about.
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thesis statement
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For the majority of speech situations, a speech should be organized around no more than ______ main points.
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5 five
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Which of the following would be LEAST likely to be included in a demographic analysis of an audience?
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physical characteristics
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When Tina asked her professor, "How much does the class know about skin cancer?" she was using a(n) _______ question.
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secondary question
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Corinne is in the process of figuring out what her audience might already know about her speech topic. Then, she needs to figure out what they might want to know. Corinne is in the process of __________.
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audience analysis
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Which of the following is the best example of a specific purpose?
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Nigel will discuss four ways to prevent skin cancer.
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The candidate's speech was designed to convince the audience to vote for the current senator in the next election. Which type of speech did the candidate use?
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persuasive
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A(n) _________ speech explains, instructs, defines, clarifies, demonstrates, or teaches.
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informative
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When Microsoft cofounder Bill Gates decided to use an attention-getter to open his speech at the TED conference in 2009, what did he do?
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He used a personal narrative about his childhood.
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The process of speaking with a purpose to a group of people in a relatively formal setting is the definition of ________.
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public speaking
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Three general purposes have been identified for public speaking. Which of the following is NOT one of those reasons?
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to identify
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Theresa's speech to the Springfield Women's Club was a demonstration on using the Internet. The purpose of her speech was to ________.
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inform
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Speeches given at events like graduations, anniversary parties, or retirement dinners are known as _________ speeches.
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special ocassion
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A(n )________ speech has the aim of convincing the audience.
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persuasive
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Kevin was speaking to a fifth grade class about apartheid. After his presentation, the teacher reprimanded him for providing information that was inappropriate for her students. What did Kevin fail to do when preparing his speech?
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consider his audience
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The information a speaker wants to inform or persuade an audience about, or the type of feelings the speaker wants to evoke, are established with the _________.
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specific purpose
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In order to understand the audience, it is important to know their characteristics - such as age, gender, or income level. All of these are known as _________.
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demographics
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Which of the following represents a closed question? a.) What does the audience know about the summer internship opportunities? b.) Since all of the audience lives near the beach, is high sun exposure a concern? c.) What do you think the audience would like to hear about? d.) Is most of the audience under age 35?
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d.) Is most of the audience under age 35?
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During her speech preparation, Kendra asked, "How many people in the audience would be interested in traveling to a foreign country?" This is a type of ____ question.
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secondary question
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During his audience analysis, Darren reviewed the ages, races, religions, and social classes of the audience. This is a type of __________ analysis.
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demographic analysis
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Trisha told her professor that for her speech topic she had selected cancer. He suggested that she look at her topic again and perhaps select one form of cancer to discuss. What did her professor want Trisha to do?
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narrow her topic
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The maximum number of subpoints that should be developed under each main point is ______.
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5 five
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Information that adds to the speaker's ideas is known as ___________.
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supporting material
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Matthew included numerical data to help highlight the point he was trying to make. Numerical data is also known as ______.
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statistics
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The opinion of someone who is an acknowledged resource in a particular field is known as ______.
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expert testimony
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________ provide a concrete and realistic way of clarifying information presented in a speech.
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examples
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When organizing your speech, all of the evidence and supporting materials are presented in the ______.
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body
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Which organizational pattern arranges the points of a speech by location?
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spatial
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Maribeth wants to create an outline for her speech that will divide her larger topic into smaller subtopics. She should use the _________ organizational pattern.
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topical
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The _________ organizational pattern is often used to create understanding rather than to argue for a specific action.
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cause-effect