At Coca-Cola HBC, we prioritize our customers and hold their preference as a fundamental value in our business. Our goal is to establish true partnerships with our customers that result in mutual sustainable value and profitable growth across all vital channels. We strive to become the preferred supplier to all of our customers by discovering novel means to win together in the marketplace. To accomplish this, we have taken on an extensive range of initiatives that promote collaborative customer relationships and guarantee exceptional execution.
Presented below using are the five core principles that steer our approach to staying relevant and competitive in the market:
Availability: We ensure easy accessibility of our products by taking into consideration factors such as packaging, location, and timing for customers.
Affordability: Our selection of superior quality produ
cts comes at affordable prices with varying package sizes to cater to diverse needs.
Acceptability: We strive to offer a wide range of products that comply with strict quality standards in every country we operate. With our expertise in areas such as quality control, customer service, efficient distribution, consumer insights and effective communication channels, we appeal to customers across all markets.
Activation: By boosting brand recognition in local markets while improving product availability and attractiveness at points of sale, we encourage consumers to choose our products.
Our sales representatives and employees demonstrate the right attitude every day when interacting with customers to fulfill their needs and establish us as their preferred supplier. To achieve this objective, we have implemented the joint value creation approach with significant clients.
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