Coca Cola Company Essay Example

of Atlanta, for the promotion of Coca Cola.

Today Coca Cola Co. spends more than $2.5 billion on promotion on all of their products every year. (Coca Cola Company, 2009) The company has built a great deal of recycling plants in countries like Switzerland, Austria, and Mexico and Philippines, to help recycle the waste products.

The company has decided to build the largest recycling plant in South Carolina, one of the first recycling plants in US, which will help to reduce the impact of its operations on the environment worldwide because the government and consumer pressures are making companies go green and plus the company want to give back to its community as well.The company has invested somewhere around $60 million in this project. (Eyre, 2007) Marketing Marketing can be defined as a philosophy that guides the entire organization towards sensing, serving and satisfying the needs of a consumer. Marketing is one thing that makes sure that all the people within the company are always thinking about their customers and their needs and marketing also helps the employees to create and maintain profitable relationships with their potential customers. Marketing is mostly seen by many people as only advertising and selling of a product or a service.

For example, if customer value and satisfaction are missing from a product or a service, then any kind of advertising or selling will not be able to compensate or help the company with keeping a profitable relationship with their customers and the company will be able to become a leader in its market. Marketing can be defined as managerial and as well as a social process through which groups and

individuals get what they want and need by making, serving and exchanging products and services with others. (Kotler, 1997, pg 763)When the companies make a conscious effort to achieve its desired results, goal or exchange outcomes with targeted markets it is known as marketing management. But the marketers should decide that what marketing efforts should be used for the product? But mostly all these interests usually differ. But it must be remembered that by the marketing management of the Nokia Company that the marketing activities should be carried out under in such a way that they are effective, efficient and socially responsible towards marketing plan.

(Kotler, 1997, pg 763)