Bottling Company Essay Example
Bottling Company Essay Example

Bottling Company Essay Example

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  • Pages: 5 (1360 words)
  • Published: July 13, 2018
  • Type: Case Study
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BOTTLING COMPANY History of coca cola bottles:

CocaCola’s history has got a lot of bottle - more than 115 years’ worth, in fact. The world’s favourite soft drink started life as a soda fountain beverage, selling for five cents a glass, but it was only when a strong bottling system developed that CocaCola became the world-famous brand it is today.

1894 - A modest start for a bold idea

Mississippi shop owner Joseph A. Biedenharn began bottling CocaCola after he was impressed by its sales.

The Hutchinson drink, which was sold in a glass bottle, was sent by Biedenharn to Asa Griggs Candler, the owner of the Company. However, Candler received it but took no action. Despite one of his nephews suggesting bottling CocaCola, Candler's main focus remained on selling it through fountains. In 1916, bottlers expressed concerns about

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the straight-sided bottle lacking uniqueness and being easily confused with similar brands. Consequently, they worked together with glass manufacturers to create a distinctive design for the CocaCola bottle.

The Root Glass Company of Terre Haute, Indiana designed the famous contour shape of the CocaCola bottle in 1915 and it was introduced in 1916. Inspired by the curves and grooves of a cocoa bean, this iconic shape is recognized globally. Blues players use these bottles' necks for slide guitar, leading to the term 'bottleneck slide'. In 1923, six pack carriers were introduced to encourage people to take their drinks home. By 1928, more CocaCola was sold in bottles than through soda fountains. The CocaCola contour bottle made history in 1950 as the first commercial product featured on TIME magazine's cover, establishing its international brand presence. That same year marked it

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first television advertisement during CBS' The Edgar Bergen-Charlie McCarthy Show. Another milestone occurred in 1955 with the introduction of different sized bottles -10,12,and26 ounce versions alongside the traditional 6 ounce contour bottle.In1960,the contour bottle with "CocaCola" written received its first trademark from US Patent and Trademark Office; a second trademark followed1977.In1978,a separate trademark specifically for its distinctive shape without accompanying text was established.CocaCola's bottle gained popularity due to its innovation and practicality.It is durable,re-sealable, lightweight,and recyclable.Moreover,in2000,Coca Cola began efforts to reduce waste.

In 2006, CocaCola introduced the ultra-glass contour bottle which was designed to be more impact-resistant, lightweight, and cost-effective. These bottles were 40% stronger and 20% lighter than the original CocaCola contour bottle, resulting in approximately 52,000 metric tons of glass saved.

Also in 2006, CocaCola collaborated with design firms from five continents to launch a new aluminium contour bottle called the 'M5' (Magnificent 5).

Four years later, in 2009, CocaCola introduced the innovative PlantBottle in the US. This PET container is completely recyclable and made with 30% plant materials including sugar cane extracts. PlantBottle packaging is now available in nine countries with plans for more launches in additional markets.

In response to environmental concerns, CocaCola Bottlers Philippines Inc (CCBPI) started the Mission PET program in late 2000. The program aimed to promote recognition of CCBPI's one-way containers as recyclables and encourage their collection and recovery. Its objectives included increasing awareness and encouraging sustainable practices regarding beverage container recycling through education and information dissemination to strategic stakeholders.

Additionally, Mission PET sought to mobilize youth by connecting them with environmentally conscious organizations for collecting and recovering one-way PET containers. Overall, Mission PET reflects management's proactive approach towards addressing a significant

social issue.Mission PET aims to engage a diverse group of stakeholders as its target audience.

Coca-Cola products contribute to increased garbage production as they are consumed by people from various backgrounds and age groups. Fortunately, there is a PET Recycling Technology available in the Metro Manila area. Forever Fiber Corporation, located in Pulang Lupa, Valenzuela City, has been registered with the Board of Investments and granted a six-year Income Tax Holiday starting April 2002. The primary objective of this corporation is to manufacture 1,583,733 kilograms of polyester staple fiber annually. This fiber plays a vital role in producing yarn for industrial garments and fibers. In the initial year, Forever Fiber will utilize 1,456 tons of recycled PET bottles. By the fifth year, this demand will increase to 2,043 tons.

Multipet Corporation, located in Malinta, Valenzuela City, is known for producing strapping materials, also known as "plehe", made from recycled PET wastes. These materials are utilized both locally and internationally for strapping boxes or cargoes, such as mangoes, suha or durian. Approximately 5% of Multipet's annual output of 460 tons is directed towards low-income communities in Malabon and Navotas, where families engage in weaving bayongs (market baskets), knapsacks, and folding beds for their livelihoods. There is a lively market for 15 large consolidators, collectively referred to as the Metro Recycling Association, who export around 400 tons of PET flakes every month to China and Korea. These flakes serve as the raw material for the production of polyester in the massive non-woven fiber factories in these countries. Polyester is commonly found in products like Patagonia bags, Nike shoes, skiers' windbreakers, jackets, carpets, and comforters. Surprisingly

enough, if your clothing bears the label "Polyester," "Polyester with cotton," or "Polyester with rayon," it's highly likely that you are wearing recycled Coca-Cola PET bottles! As for aluminum can recycling, Reynolds Recycling Corporation's two furnaces in Dasmarinas, Cavite are currently silent and shut down.

However, in Barangay Osorio, Trece Martires City, there is Cavite Aluminum Recycling Corp. which produces aluminum ingots for the Philippine market and the aluminum alloy needs of industries in Japan. Additionally, there are numerous registered and unregistered converters who produce aluminum sheets for cooking woks and claddings, mainly using recycled aluminum beverage containers. Presently, members of Metro Manila Linis Ganda and other junk shops, of which there are at least 1,200 registered in Metro Manila, profit greatly from collecting PET and UBCs. The same is true for their eco-aides.

Between 1999 and 2001, the Linis Ganda coops accumulated a significant amount of waste. This waste is kept in warehouses and remains hidden from the public eye. Within these warehouses, used beverage containers (UBCs) are compressed into 20-kilo blocks to be exported to Japan, China, Malaysia, and the U.S.

It's important to note that aluminum can be recycled indefinitely and its scrap price serves as a trading reference at the London Metal Exchange. The increase in exports of aluminum scrap is also worth mentioning.

Furthermore, Mission PET Recovery Centers have been gathering and redeeming both aluminum and PET containers. Over the past 21 months, they have redeemed a total of 4,200,000 million pieces of aluminum containers and 3,000,000 million pieces of PET containers.

In 2001, the Philippines exported aluminum scrap amounting to 23,053 tons with a value of US$416,145,305. Within

the same year, the country managed to recover approximately 5,040 metric tons of PET out of a total production of 24,000 metric tons. The PET was acquired in different forms like resin, pre-forms, and bottle containers. This recovery rate accounts for 21 percent! It is important to note that PET is widely used in various consumer and household items due to its lightweight nature, transparency, and resistance against breakage.

PET, which stands for Polyethylene Terephthalate, is a polymer and a type of plastic that falls under the "1" category in the global recycling logo. This labeling can be found at the bottom of PET containers and helps with sorting and recycling. In the Philippines, there are seven commonly used plastic types including PET. Some examples of items made from PET include soft drink bottles, cooking oil bottles, peanut butter jugs, and water bottles. Another frequently used plastic type is High Density Polyethylene (HDPE).

The different types of plastic have various common uses. Polyethylene Terephthalate (PET) is frequently used for beverage bottles and food containers. High Density Polyethylene (HDPE) is often used for detergent bottles, milk jugs, and grocery bags. Polyvinyl Chloride (PVC) is commonly utilized for plastic pipes and outdoor furniture. Low Density Polyethylene (LDPE) is commonly employed for produce bags and food storage containers. Polypropylene (PP) is typically used for aerosol caps and drinking straws. Polystyrene (PS) is commonly employed in packaging pellets, cups, and meat trays. Furthermore, other kinds of plastic are also utilized in specific types of food containers.

Report on N.S.E: Bottling Company
Reporters: Cacayorin, Sarah Jane Mabini, Sherwin John
Submitted to: Ms. Mercedes Mascarina

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