Question 1

31) In spite of Walmart\'s potential to transform India\'s retail sector for the better, Indian activists and policy makers are worried because:

Accepted Answer

E) all of the above

Question 2

32) Marketing channels exist to create utility for customers; The major categories of channel utility include all of the following except:

Accepted Answer

B) price utility.

Question 3

33) Coca-Cola Company\'s global marketing leadership position is based in part on its ability to put Coke \"within an arm\'s reach of desire\"; in other words, it is the ability to create:

Accepted Answer

A) place utility.

Question 4

34) Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures; Such importers are creating which kind of utility?

Accepted Answer

C) form utility

Question 5

35) Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

Accepted Answer

A) Consumer channels tend to be longer (consist of more intermediaries) than industrial channels.

Question 6

36) Peer-to-peer (p-to-p) marketing uses distribution channels through:

Accepted Answer

B) electronic commerce.

Question 7

37) eBay was a pioneer in a form of online marketing known as:

Accepted Answer

C) p-to-p.

Question 8

38) Which country has the biggest market for Tupperware?

Accepted Answer

B) Indonesia

Question 9

39) Sales representatives in which Japanese industry cultivate close, long-term relations with customers by selling door-to-door?

Accepted Answer

C) automobiles

Question 10

40) In less-developed countries the most important channel of distribution is:

Accepted Answer

B) public marketplaces.

Question 11

41) What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Accepted Answer

B) Package the bread in plastic bags.

Question 12

42) In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regula visits from P & G representatives who tidy and arrange display areas; This motivational program is referred to as:

Accepted Answer

E) \"golden store\" program.

Question 13

43) The retail environment in developing countries presents challenges for marketing nonperishable items; In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products

Accepted Answer

C) mom-and-pop stores

Question 14

44) Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

Accepted Answer

C) Dell

Question 15

45) To motivate shopkeepers to stock more of P & G\'s products, the company launched a:

Accepted Answer

C) golden store program.

Question 16

46) When companies adopt \"indirect involvement\" channel they have all of the following activities except:

Accepted Answer

D) establish their own sales force.

Question 17

47) Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

E) All of the above are appropriate guidelines.

Question 18

48) Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

C) Give local distributors control over marketing strategy.

Question 19

49) By definition, ________ feature a narrow but deep merchandise mix and high levels of service

Accepted Answer

B) specialty retailers

Question 20

50) \"Organized retail\" is a term used to describe:

Accepted Answer

A) modern chain stores.

Question 21

51) Channel decisions are important because:

Accepted Answer

C) it is expensive to terminate.

Question 22

52) Which of the following does not qualify as a \"category killer?\"

Accepted Answer

A) Victoria\'s Secret

Question 23

53) Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers, 2012?

Accepted Answer

E) Walmart

Question 24

54) Departmentalized, single-story retail establishments that offer food and nonfood items, mostly on a self-service basis are called:

Accepted Answer

B) Supermarkets.

Question 25

55) When Walmart entered the German market, ________ were already entrenched

Accepted Answer

C) Hard discounters

Question 26

56) All of the following stores are categorized as \"superstores\" except:

Accepted Answer

C) IKEA.

Question 27

57) Which of the following statements is not correct?

Accepted Answer

C) Home Depot pulled out of China.

Question 28

58) Which of the following correctly characterizes the retailing strategy shared by Toys \"R\" Us and Virgin Megastores?

Accepted Answer

B) few product categories, manufacturer brand focus

Question 29

59) Which of the following categories best describes the approach of Britain\'s Marks & Spencer to global retailing?

Accepted Answer

C) many product categories, own-label focus

Question 30

60) Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?

Accepted Answer

A) few product categories, own-label focus

Question 31

61) In the axis which differentiates between retailers, IKEA falls in:

Accepted Answer

A) quadrant A.

Question 32

62) When Walmart stores first expanded into Mexico, management established a joint venture with the country\'s largest retailer; Judging by the approach Walmart used, management must have viewed Mexico as:

Accepted Answer

D) culturally distant and difficult to enter.

Question 33

63) Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Accepted Answer

C) franchise

Question 34

64) When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-ElysÃ©es; Judging by the approach Branson used, he and his management team must have viewed France as:

Accepted Answer

A) culturally close and easy to enter.

Question 35

65) When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain; Judging by the approach Branson used, he and his management team must have viewed Japan as:

Accepted Answer

D) culturally distant and difficult to enter.

Question 36

66) The entry global retailing market expansion strategies include all of the following except:

Accepted Answer

C) departmental stores.

Question 37

67) Saks Fifth Avenue has ________ stores in the Middle East

Accepted Answer

A) licensed

Question 38

68) Physical distribution and logistics are concerned with all but one of the following:

Accepted Answer

E) designing in-store displays.

Question 39

69) Order processing, warehousing, and inventory management are all functions pertaining to:

Accepted Answer

B) physical distribution and logistics.

Question 40

70) If a commodity raw material comes from Africa, gets refined in Asia, then shipped to South America for finishing, and finally transported to the Middle East and then sold around the worldâthis represents a similar process used for products marketed by:

Accepted Answer

D) IKEA.

Question 41

71) Inventory management is:

Accepted Answer

E) ensuring cost control.

Question 42

72) An important new tool for inventory management is:

Accepted Answer

B) RFID.

Question 43

73) Which of the following transportation modes ranks lowest in capability?

Accepted Answer

D) air

Question 44

74) \"Containerization\" refers to a company\'s:

Accepted Answer

A) designing attractive product packaging that will help a product \"sell itself.\"

Question 45

75) When a company uses intermodal or multimodal transportation, it is:

Accepted Answer

B) using land and water shipping.

Question 46

76) A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel; This is an example of:

Accepted Answer

A) intermodal transportation.

Question 47

77) A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the West coast; At the port of San Francisco, the containers are loaded onto another freighter bound for Japan; The term that best describes this situation is:

Accepted Answer

A) intermodal transportation.

Question 48

78) Breaking all the conventional norms, Selfridge opened his department store just off Oxford Street; The changes incorporated include all of the following except one:

Accepted Answer

C) goods were kept behind counters and were available by asking store clerks.

Question 49

79) The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue; However, the fact remains that 60,000 tons of horse meat were sold in Europe in 2012; Other facts about horse meat include all of the following except:

Accepted Answer

B) it is legal to produce horse meat in the United States.

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