Chapter 8 social computing – Flashcards

Focuses on creation and commercialization of the Web

-A loose collection of information technologies, applications, and the Web sites that use them -A new digital ecosystem that promotes creativity, connectivity, collaboration, convergence, and community -A shift in the users' role from passive consumer of content to creator

Using a tag (a keyword) to describes a piece of information in multiple, overlapping associations rather than in rigid categories

Tagging information on maps

Subscribers receive customized information when they want it, without having to surf thousands of Web sites Subscribers receive a notification of the changes and information about the new content

A Web development technique that enables portions of Web pages to reload with fresh data instead of requiring the entire Web page to reload

twitter

A Web site made up entirely of content posted by users (wikipideia)

A Web site that takes different content from other Web sites and mixes them together to create a new kind of content

The delivery of electronic commerce activities and transactions through social computing

--quick responses to complaints --customers assist other customers --Easily search link and chat about reviews --good to teat new products for businesses --learning about customers --low cost --free advertising

Risks:• Negative, unedited, and possibly invalid and unethical reviews • Potential bias content (20-80) • Information security concerns • Invasion of privacy • Violation of intellectual property and copyright • Employees' reluctance to participate • Data leakage of personal information or corporate strategic information • Poor or biased quality of users' generated content • Cyberbullying and employee harassment

A type of e-commerce using social networking tools to enhance the shopping experience

Online intermediaries using social networks for buying and selling products and services (Craig's list)

-Support bazaar-style and bartering systems -Encourage collaborative consumption: Peer-to-peer sharing or renting

A process of building profitable customer relationships by creating value for customers and capturing value in return

Leverages user dynamics to influence consumers Peer pressure, friend recommendations, likes, etc.

Branded online applications that support social interactions and user contributions

The open nature of social networking allows merchants to understand, identify, and target potential customers at zero or low cost

Using blogs, wikis, online forums, and social networking sites to collect feedback from customers

A process of monitoring, collecting, and analyzing socially generated data to support strategic decisions

helps improves customer service Companies are aware of the effects of negative comments posted by social network members

Recruiters scan online social networks, blogs, etc. to find information about potential employees Job seekers are more visible to recruiters if they are online and active

Several companies use virtual worlds for training purposes

Taking a job traditionally performed by an employee or a consultant and outsourcing it to an undefined group of people in the form of an open call

• Problems can be explored at relatively low cost, and often very quickly • Many times crowds solve problems for free • The organization can tap a wider range of talent than might be present in its own organization • By listening to the crowd, organizations gain firsthand insight on their customers' desires • Crowdsourcing taps into the global world of ideas, helping companies work through a rapid design process

• How accurate is the content created by nonexperts in the crowd? How is accuracy maintained? • How is crowd-created content being updated? How can companies be sure the content is relevant? • Should the crowd be limited to only experts? How would a company go about doing that? • The crowd may submit too many ideas, with most being worthless. If this happens, it can cost too much money to evaluate all of the ideas. • Content contributors may violate copyrights, intentionally or unintentionally. • The quality of decisions depends on the composition of the crowd. The best decisions may come if the crowd is made up of diverse opinions and ideas. But, in many cases, companies do not know the makeup of the crowd in advance.

A process of building profitable customer relationships by creating value for customers and capturing value in return (Advertising and market research)