Chapter 4: Ink on Paper

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Wikipedia
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Jimmy Wales developed this online reference site that allows people to collaborate on writing and editing web content.
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they were barred from the site while Wikipedia staff restored accurate content.
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When members of Congress modified Wikipedia entries about themselves and their voting records
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represents the techno-driven environment in which printed media operate today.
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Wikipedia does all of the following EXCEPT
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newspapers
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The first truly mass medium was
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democracy
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All of the following were contributing factors in the success of the penny press EXCEPT
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was the first to rely on advertising to make profit.
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Ben Day’s launch of his New York Sun is significant in the history of newspapers because it
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size
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The four characteristics used to distinguish the major ink-on-paper media from one another include all of the following EXCEPT
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as a whole, the industry never reached the profit levels of the book industry.
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All of the following statements about the history of the newspaper industry are true EXCEPT
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entertainment advertising circulation new-editorial
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The basic organizational structure of most newspapers includes all of the following operating units EXCEPT
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production business circulation sports
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The basic organizational structure of most newspapers includes all of the following operating units EXCEPT
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typesetters
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Newspapers in the 21st century include people with all of the following job titles EXCEPT
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decline
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Newspaper circulation in the U.S. continues to
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1984
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Newspaper readership in the U.S. peaked in
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Benjamin Franklin
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The term wasn’t developed until much later, but the first \”newspaper chain\” in the U.S. was created by
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increased profitability among newspapers made them a desirable purchase
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The key factor in the amazing growth in the number and size of newspaper chains in the 1970s and 1980s was
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the popularity and 24/7 availability of the Internet.
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Morning newspapers, called AMs, which used to outnumber afternoon papers, called PMs, have almost completely disappeared. The reasons include all of the following EXCEPT
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printing fewer photographs and graphics in color.
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Trying to remain profitable, newspapers made all of the following cutbacks EXCEPT
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the Albuquerque Tribune.
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The first U.S. newspaper to establish an online presence was
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uncovering and reporting on the Watergate scandal.
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The New York Times first established its reputation for courage in
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New York Times v. Sullivan
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The landmark U.S. Supreme Court decision that reshaped U.S. libel laws was
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known worldwide for its journalistic excellence.
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Among the best ways to describe the New York Times is
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Wall Street Journal
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The only national newspaper among the following four is the
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the Wall Street Journal and the USA Today
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The largest circulation daily newspapers in the United States are
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Barney Kilgore
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The Wall Street Journal expanded from its role as a small business journal because of
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short, crisp stories and graphics that offer a quick fix on the news.
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USA Today targeted corporate travelers by offering
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Allen Neuharth
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USA Today was conceived and led to success by
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its circulation relied primarily on subscriptions and not single-copy sales.
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USA Today was a ground-breaking newspaper for all of the following reasons EXCEPT
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18,000
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Approximately how many magazines are currently published in the United States?
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Bethany
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All of the following are among the leading U.S. magazine publishers EXCEPT
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Car & Driver
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Time, Inc. publishes all of the following magazines EXCEPT
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magazines
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The leading medium in innovating long-form journalism, which includes in-depth news coverage, thought-provoking commentary, and personal essays was
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highbrow slicks
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Magazines like Atlantic Harper’s whose content have intellectual appeal are called
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essays and thought-provoking commentary
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Daniel Defoe’s Weekly Review is well-known in the history of magazines for
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an early term for investigative reporting
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Muckraking is
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printing the full text of Presidential speeches
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Which of the following was NOT an innovation by the magazine industry?
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Playboy
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Which magazine refined and elevated the question-and-answer format to a higher level?
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Harper’s Weekly
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Which magazine pioneered magazine visuals by sending artists to draw Civil War battles?
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Life
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Which magazine pioneered the photo essay?
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the money it takes to reach a thousand audience members with an ad
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CPM is advertising jargon for
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demassification
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Magazines survived the assault of television by reinventing themselves and appealing to a narrower, or focused audience in a process called
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an aging workforce unwilling to adapt to new media.
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Today the magazine industry face the same challenges as other traditional print-based media EXCEPT
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sales to readers and space sales to advertisers
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Historically, magazine revenue has been dependent upon
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business to influential
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Starting with Hollywood Reporter, Richard Beckman is hoping to transform drab trade journals into a glitzy new type of publication he calls \”B-toI\” meaning
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Hollywood Reporter
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Examples of Web-only publications include all of the following EXCEPT
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Harlequin
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This publisher is almost household word for pulp romances.
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Pearson
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Consolidation has made the book industry more international. For example, German publishing giant Bertelsmann now owns all of these once-American publishers EXCEPT
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the 1960s when B. Dalton and other chain bookstores began displacing independent bookstores.
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Book retailing has been financially challenged and readjusting since
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reference books
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What is the name for the book genre that includes encyclopedias, dictionaries and atlases?
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Gone with the Wind by Margaret Mitchell
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Which of these is a trade book
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60 percent
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What percentage of trade books loose money?
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attracting sufficient advertisers to offset the cost of developing new e-readers.
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The challenges the book industry faces with e-books include all of the following EXCEPT
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e-reader
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Kindle is an example of
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an app is to a smartphone
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an e-book is to an e-reader as

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