Chapter 2: Socially Responsive Marketing – Flashcards
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International trade
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the sale of products and services to people in other countries
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Green marketing
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consists of marketing activities designed to satisfy customer needs without negatively impacting the environment.
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Social responsibility
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concern about the consequences of actions
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Consumerism
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the organized actions of groups of consumers seeking to increase their influence on business practices.
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Boycott
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an organized effort to influence a company by refusing to purchase its products.
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Ethics
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moral principles or values based on honesty and fairness.
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Code of ethics
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a set of standards or rules that guide ethical business behavior.
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Self-regulation
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taking personal responsibility for actions
