Chapter 17 – Retailing and Multichannel Marketing – Flashcards
Unlock all answers in this set
Unlock answersquestion
selling to consumers for their personal or family use through stores, catalogs, the Internet, and including services like fast-food restaurants, airlines, and hotels.
answer
Retailing
question
1) choosing retail partners, 2) identifying types of retail stores, 3) developing a retail strategy using the 4 Ps, 4) managing an effective multi channel strategy
answer
Establishing a Relationship with Retailers
question
1) intensive, 2) selective, 3) exclusive
answer
Distribution intensity
question
distribution designed to place products in as many outlets as possible
answer
Intensive distribution
question
distribution that relies on a somewhat limited number of retailers to sell products
answer
Exclusive distribution
question
distribution that only allows a few hand-picked retailers to sell products
answer
Selective distribution
question
a self-service retail food store offering groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise
answer
Conventional supermarket
question
What SKU stands for; it represents each unique product item at a store
answer
Stock Keeping Units
question
very large stores (185,000 square feet) that combine a supermarket with a full-line discount store
answer
Supercenters
question
large retailers (100,000-150,000 square feet) that offer a limited and irregular assortment of food and general merchandise, large package sizes, little service, and low prices to the general public and small businesses
answer
Warehouse clubs
question
they provide a limited variety and assortment of merchandise at a convenient location in 3,000- to 5,000-square-foot stores with speedy checkout. They are the modern version of the neighborhood mom-and-pop grocery/general store
answer
Convenience Stores
question
retailers that carry a broad variety and deep assortment, offer customer services, and organize their stores into distinct departments for displaying merchandise.
answer
Full-line discount stores
question
retailers that offer a broad variety of merchandise, limited service, and low prices
answer
?
question
concentrate on a limited number of complementary merchandise categories and provide a high level of service
answer
Specialty Stores
question
specialty stores that concentrate on pharmaceuticals and health and personal grooming merchandise
answer
Drug stores
question
big box retailers that offer a narrow but deep assortment of merchandise with low prices and a predominantly self-service approach
answer
Category specialists
question
category specialists offering equipment and material used by do-it-yourselfers and contractors to make home improvements
answer
??
question
small, full-line discount stores that offer a limited merchandise assortment at very low prices
answer
Extreme Value retailers
question
offer an inconsistent assortment of brand name merchandise at a significant discount from the manufacturer's suggested retail price (MSRP)
answer
Off-price retailers
question
off-price retailers owned by manufacturers or department or specialty store chains
answer
???
question
firms that primarily sell services rather than merchandise
answer
Service retailers
question
the percentage of the customer's purchases made from that particular retailer
answer
Share of wallet
question
1) Browsing, 2) Touching & Feeling Products, 3) Personal Service, 4) Cash and Credit Payment, 5) Entertainment and Social Experience, 6) Immediate Gratification, 7) Risk Reduction
answer
Benefits of stores for consumers
question
1) Deeper and Broader Selection, 2) Personalization, 3) Gain Insights into Consumer Shopping Behavior, 4) Increase Customer Satisfaction & Loyalty
answer
Benefits of the internet and multichannel retailing
question
when the customers who formerly made purchases at a retailer's store or catalog now make the same purchases through the retailer's Internet channel
answer
????
