CHapter 13 Intro To sports management final (Gipson) – Flashcards
Unlock all answers in this set
Unlock answersquestion
A desire to increase profits
answer
A more professional focus of running events started to take place during the late 1800s. The catalyst for such a professional focus emphasis occurred due to
question
Barnstorming tours
answer
The touring of star athletes and teams to promote the popularity of a particular sport were
question
Full service agency
answer
A sport management/marketing agency is defined as a business
question
Mark McCormack
answer
IMG was founded 1960 by
question
Locate endorsements for professional athletes
answer
IMG was originally formed to
question
Developing entertainment extensions, locating endorsements, and booking personal appearances
answer
The function of client marketing involves
question
Competition between TV networks
answer
The growth in televised sports has led to
question
When companies gather information about a person to target a specific individual
answer
When and how is market research used?
question
In-house agency
answer
The formation within major corporations of separate departments or divisions dealing with event management is called
question
Specialized agency
answer
When a sport management/marketing agency limits either the scope of services performed or the type of clients serviced, it is known as
question
An example of a specialized agency
answer
Redmandarin is known as
question
A full service agency
answer
IMG is known as
question
Review of all costs and activities
answer
Zero-base budgeting requires
question
Waiver and release of liability
answer
A common tool used by events to reduce the potential for a law suit is
question
A variety of insurance policies
answer
Numerous event organizers purchase insurance that can cover
question
Trade-out sponsorship's with media outlets
answer
Sport events typically seek advertising of their event through
question
Provide a satisfying experience
answer
Hospitality is important to event as it can
question
Social Media
answer
What other channel can sports organizations and governing bodies use to access consumers other than TV and radio?
question
Advertising or showing the brand name off
answer
The sale of licensed merchandise is beneficial for the event promoter for what type of event
question
Not for profit
answer
Fund-raising as a marketing tool is usually used and appropriate for what types of events?
question
Hospitality
answer
Providing a satisfying experience for all stakeholders of an event is called
question
Client representation/ marketing, event development, television exposure, and sponsor solicitation
answer
What are some roles or services that sport management/marketing agencies' provide?
question
1. Sales of corporate sponsorship 2. Advertising efforts 3. Public relations activities 4. Hospitality 5. Ticket Sales 6. Broadcasting 7. Website Development and Management 8. Licensing/ Merchandising 9. Fundraising
answer
Identify the nine areas in which event marketers must focus
