question

From the economic system's point of view, the role of ________ is to transform the assortments of products made by producers into the assortments wanted by consumers.

answer

marketing intermediaries

question

Conflict that occurs between different levels of the same marketing channel is known as ________ conflict.

answer

vertical

question

________ are the largest group of wholesalers. They include two broad types: full-service wholesalers and limited-service wholesalers.

answer

merchant wholesalers

question

Which term refers to looking at merchandise at a traditional store and then purchasing the merchandise online?

answer

show rooming

question

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

answer

reverse logistics

question

Which of the following should be a manufacturer's first step when designing an effective marketing channel?

answer

analyze consumer needs

question

Ford and its network of independent franchised dealers is an example of a ________.

answer

manufacturer-sponsored retailer franchise system

question

Channel members depend on one another, but they often act alone in their own short-run best interests and often disagree on who should do what and for what rewards. Which of the following best illustrates horizontal conflict?

answer

One Wendy's franchise in the Chicago region does not contribute to the general Wendy's advertising pool, but due to its excellent location, it benefits from the increased traffic generated by the ads.

question

In which of the following situations is the channel a direct marketing channel?

answer

A consumer stops at Dunkin Donuts on the way to work to buy a dozen donuts for the office

question

Because logistics is complicated and viewed as a hassle by many firms, increasingly a growing number of firms now outsource some or all of their logistics to firms such as Ryder, Penske Logistics, BAX Global, DHL Logistics, FedEx Logistics, and UPS Business Solutions. What are firms like Ryder and FedEx called?

answer

Third-party logistics (3PL) providers

question

Which of the following is an advantage of adding new channels in a multichannel distribution system?

answer

expanding sales and market coverage

question

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

answer

direct

question

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

answer

conventional distribution channel

question

A ________ VMS consists of independent firms at different levels of production and distribution who join together through formal agreements to obtain more economies or sales impact than each could achieve alone.

answer

contractual

question

Originally consumers went to bookstores like Borders and B. Dalton to buy books. Amazon started shipping books to buyers who bought online, and then invented the Kindle to electronically "ship" books to the reader's device. This technology is defined as ________ of the channel by Amazon.

answer

disintermediation

question

________ distribution is a strategy in which producers of convenience products and raw materials stock their products in as many outlets as possible.

answer

intensive

question

Producers of convenience products, such as bar soap and candy, typically seek to employ __________ distribution strategies

answer

intensive

question

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's produc

answer

selective

question

______ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

answer

supply chain

question

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?

answer

piggyback

question

The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________.

answer

disintermediation

question

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?

answer

downstream partners

question

A marketing channel that consists of one or more intermediaries is known as a(n) _________ marketing channel.

answer

indirect

question

The ___________ organization is the most common type of contractual relationship.

answer

franchise

question

A(n) ________ system involves a single firm setting up two or more marketing channels to reach one or more customer segments.

answer

Multi-channel distribution

question

For which product would a company use an exclusive distribution strategy?

answer

luxury cars

question

Why do firms have difficulty accessing potential market areas in developing countries, such as China and India?

answer

Inadequate distribution systems

question

________ are large and highly automated warehouses designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customer as quickly as possible.

answer

distribution centers

question

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers.

answer

Vendor-managed inventory (VMI) systems

question

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

answer

Decreasing control over the system

question

In a channel, one or more independent producers, wholesalers, and retailers is a separate business seeking to maximize its own profits, perhaps even at the expense of the system as a whole. This type of channel is described as what kind of distribution system?

answer

Conventional

question

Apple Computer sells its products such as iTunes and iMovies online, and sells its hardware through its own stores and through other retailers, such as Best Buy and Costco, and through vending machines. How is the Apple distribution system described?

answer

Multichannel marketing

question

Companies can design their distribution channels as long or as short as they choose to make products and services available to customers in different ways. There are two players that are always part of the channel that delivers value. What are those two player roles?

answer

The producer and the final consumer

question

In a(n) ________, leadership is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members.

answer

administered VMS

question

Apple uses selective distribution for several reasons such as the ability to develop good working relationships with selected channel members and for what other reason?

answer

It can expect a better-than-average selling effort from the channel member.

question

________ or smart tag technology helps companies locate a product's exact position within its supply chain.

answer

RFID

question

Piggyback and fishyback are forms of what logistics element?

answer

Multimodal transportation

question

Which of the following is a major type of vertical marketing system?

answer

corporate

Chapter 12 Quizlet – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards