Chapter 11-15 – Flashcards
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(T/F) Unlike transporting, storing is not part of the physical distribution of products.
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False
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(T/F) it is necassary for nonprofit, government institutions, and people to make themselves to spread awareness and achieve desired outcome.
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True
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__________is the best described as a group of activities designed to expedite transactions by creating, pricing, and goods, services, and ideas.
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Marketing
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Which of the following has most likely taken place when a customer at a bakery hands a cashier $5 for loaf of bread
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Exchange
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A customers subjective assessment of benefits relative to costs in determining the worth of a product is known as __________.
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Value
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__________is the best description as a group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services and ideas.
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Market
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They sell a product that is in need.
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Niche market approaches
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In __________ marketing, all marketing efforts are on one small, narrow, well-defined market segment that has a unique, specific set of needs
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Niche
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Which of the following is NOT one of the four marketing activities of the marketing mix.
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Profit
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Each time David wants to change his cell phone, he surveys the opinions of his colleagues and friends which phone to buy. This, Davids colleagues and friends are his __________.
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Reference group
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What is including in the marketing mix?
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Product Place-distribution Promotion Price
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(T/F) A majority of products introduced in the market every year succeed and become popular.
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False
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(T/F) new product ideas can come from customers.
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True
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(T/F) The interns is not a valid advertising medium.
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False
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A new product in the medwest strategy before offering the product across the country, it is in the __________ strategy of the product development processes.
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Test marketing
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A gallon of milk is an example of?
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Convenience product
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7-up, cherry 7-up antioxidant, and diet 7-up are products in Dr. Pepper Snapple group?
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7-up product line
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Due to the fact that buyers have limited __________, buyers must allocate those resources to obtain the products they desire the most.
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Resources
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When a company sets a low price for a new product to discourage competition from entering the market, is is using __________ strategy.
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Penetration pricing
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__________ encourages consumers to make purchases based on emotion, rather than rational considerations about price.
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Price syc
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Which of the following modes transportation offers speed and a high degree of dependability but is the most expensive?
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Ari transport
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Draw and label the product life cycle
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Intro Growth Maturity Decline
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Which of the following senarios makes a reference to E-Business?
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Alexis purchases a tablet PC through an online retail store
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Which of the following statements is true about digital media in the context of business
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It can also improve communications within the between businesses
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Which of the following statements is true about the impact of digital media in the marketing mix?
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Digital media has increased the opportunities for word-of-mouth marketing
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(T/F) accounting is the recording, measurement, and interpretation of financial information.
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True
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(T/F) liabilities are debts a firm owes to others.
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True
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(T/F) income statements show revenue, expenses, and income over a period of time.
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True
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Accounting receivable brewers to money owned the company by its clients or customers who have promised to pay for the products at a later.
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True
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Accounting refers to a process of?
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Recording, measuring, and interpreting financial data.
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CPA stands for?
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Certified public accounting
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All of the following represent assets EXCEPT?
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A bank loan.
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Net income is?
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Earnings after all taxes and other expenses are paid.
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To be used as a medium of exchange, money must be all of the following EXCEPT?
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Imitable
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Which of the following characteristics of money refers to the ability of dollar bill to be hundreds of times without significant wear and tear?
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Durability
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Money must be very difficult to counterfeits; it means that is should be hard to?
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Duplicate illegally
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Allows a cardholders to pay for transactions at a later date.
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Credit cards
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If consumers do not pay off their entire credit card balance, they will?
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Have to pay interest on the unpaid amount
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A debit card?
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Looks like a credit card but works like a check
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Insurance companies protect their clients against financial losses from certain specified risks in exchange for a free, called a(n)__________?
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Premium
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__________ allow consumers to perform an every-widening array of financial transactions from their personal or work computers.
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Online banking services
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(T/F) credit cards have become an increasingly popular substitute for the money because of their convenience and acceptance by merchants around the world.
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True
