Chap. 9 Video Case McDonald’s – Marketing – Flashcards
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McDonald's organizes its marketing team to align with its ________.
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customer segments
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In order to obtain the best results from its segmentation efforts, McDonald's focuses on _________.
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collecting information
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McDonald's develops position profiles based on which of the following methods?
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Salient attributes
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By appealing to the different needs/wants of various ethnic groups, McDonald's is using ______ segmentation.
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demographic
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When evaluating the attractiveness of various segments, McDonald's should consider _________.
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Profitability
