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Ch 10 clicker quiz

question

Specialty agencies specialize in a specific type of service or a specific stakeholder clientele. T or F?
answer

True
question

The first sport management and marketing agencies were formed primarily to represent athletes in contract negotiations and to seek endorsements and other revenue streams for these athletes. T or F?
answer

True
question

According to chapter 10, more than 3,500 agencies identify themselves as sport management and marketing agencies.
answer

False
question

A full-service agency performs strategic planning, sponsorship solicitation, and event management tasks.
answer

True
question

Which of the following have grown as corporate sport sponsorship continues to grow in popularity?
answer

Rights Fees, Negotiation Fees
question

A psychology degree is preferable for those entering careers in sport management and marketing agencies.
answer

False
question

_______________ can occur when an agency represents a free-agent basketball player as well as several NBA teams.
answer

A conflict of interest
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Solicitation involves becoming a smaller organization by reducing personnel or departments.
answer

False
question

Which of the following functions involves tournament operations, hospitality and entertainment, sponsorship and ticket sales, and public relations?
answer

Event management and marketing
question

Which of the following sport management and marketing agency functions is undertaken for all four main client groups (i.e., talent, properties, corporate brands, media companies)?
answer

Strategic planning