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Home Page Social Science Business Advertising Marketing Ch 10 clicker quiz - Flashcards

Ch 10 clicker quiz – Flashcards

Marguerite Castillo
7 July 2022
10 test answers
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question
Specialty agencies specialize in a specific type of service or a specific stakeholder clientele. T or F?
answer
True
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question
Specialty agencies specialize in a specific type of service or a specific stakeholder clientele. T or F?
answer
True
question
The first sport management and marketing agencies were formed primarily to represent athletes in contract negotiations and to seek endorsements and other revenue streams for these athletes. T or F?
answer
True
question
According to chapter 10, more than 3,500 agencies identify themselves as sport management and marketing agencies.
answer
False
question
A full-service agency performs strategic planning, sponsorship solicitation, and event management tasks.
answer
True
question
Which of the following have grown as corporate sport sponsorship continues to grow in popularity?
answer
Rights Fees, Negotiation Fees
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question
A psychology degree is preferable for those entering careers in sport management and marketing agencies.
answer
False
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question
_______________ can occur when an agency represents a free-agent basketball player as well as several NBA teams.
answer
A conflict of interest
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question
Solicitation involves becoming a smaller organization by reducing personnel or departments.
answer
False
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question
Which of the following functions involves tournament operations, hospitality and entertainment, sponsorship and ticket sales, and public relations?
answer
Event management and marketing
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question
Which of the following sport management and marketing agency functions is undertaken for all four main client groups (i.e., talent, properties, corporate brands, media companies)?
answer
Strategic planning
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Question
What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.