Ch 10 clicker quiz – Flashcards
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Specialty agencies specialize in a specific type of service or a specific stakeholder clientele. T or F?
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True
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The first sport management and marketing agencies were formed primarily to represent athletes in contract negotiations and to seek endorsements and other revenue streams for these athletes. T or F?
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True
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According to chapter 10, more than 3,500 agencies identify themselves as sport management and marketing agencies.
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False
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A full-service agency performs strategic planning, sponsorship solicitation, and event management tasks.
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True
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Which of the following have grown as corporate sport sponsorship continues to grow in popularity?
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Rights Fees, Negotiation Fees
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A psychology degree is preferable for those entering careers in sport management and marketing agencies.
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False
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_______________ can occur when an agency represents a free-agent basketball player as well as several NBA teams.
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A conflict of interest
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Solicitation involves becoming a smaller organization by reducing personnel or departments.
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False
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Which of the following functions involves tournament operations, hospitality and entertainment, sponsorship and ticket sales, and public relations?
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Event management and marketing
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Which of the following sport management and marketing agency functions is undertaken for all four main client groups (i.e., talent, properties, corporate brands, media companies)?
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Strategic planning
