Ch. 1 The role of communication in business and the professions – Flashcards
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Feedback
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the return message- includes information about how the first message was received.
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Role-taking
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anticipating reaction instead of waiting for feedback.
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Goal of Communication: Shared Meaning
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Results when senders intentions and receivers interpretation correspond.
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Contractual shared meaning:
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Two parties give up something kind of important to them to get something valuable from the other person. ex) company gives bonus to increase sales from employee's
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Consensual shared meaning:
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Greater correspondence between sender and receiver - both parties share consensus: agree about basic objectives and values.
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Goal of Communication: Ambiguity
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Occurs when senders intent and receivers interpretation barely overlap. - Not always a bad thing
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Two methods of adapting to an audience:
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- Pay attention to feedback - Role taking
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Strategic conscious process
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Communicator specifies goals to accomplish, learns about audience's position regarding goals, and then selects communication tactics to move audience to goals.
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Short term ranged goals:
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Can immediately be obtained from audience.
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Long term ranged goals:
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Can take years and many messages to accomplish
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Communication Tactics:
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are designed to move audience toward goals.
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