Ch 1: Four Levels of Psychological Analysis – Flashcards
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Individual
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Focus: 1. Individual Differences 2. Perception and Cognition 3. Behavior
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Individual Differences: What is studied?
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Personality, gender, developmental age groups, self-concept.
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Perception and Cognition: What is studied?
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Thinking, decision making, language, attention, memory, vision.
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Behavior: What is studied?
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Observable actions, responses, physical movements.
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Social
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Focus: 1. Interpersonal Behavior 2. Social Cognition
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Interpersonal Behavior: What is studied?
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Groups, relationships, persuasion, influence, workplace interactions.
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Social Cognition: What is studied?
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Attitudes, stereotypes, perceptions.
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Cultural
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Focus: 1. Thoughts, actions, behaviors in different societies and cultural groups
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Thoughts, actions, behaviors in different societies and cultural groups: What is studied?
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Norms, beliefs, values, symbols, ethnicity.
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