The competitive approach of Cash Connection is to establish branches in all cities that lack a payday loan company, in order to offer loans to members from the lower and middle classes. This strategy aligns with one of the generic competitive strategies discussed in Chapter 5.
Cash Connection has the advantage of being the first in the market, allowing them to establish trust and recognition, build goodwill with clients, and expand their clientele by exploring untouched areas without competition. However, opening additional stores in the same city may lead to disappointment and market cannibalization.
The company's strategy is to differentiate itself from competitors by complying with government regulations and laws. Cash Connection's action plan focuses on
...broad differentiation, offering services such as payday advances, bill payments, prepaid phone cards, money orders, long- and short-distance money remittance services through Western Union agents.
Cash Connection seeks to increase customer loyalty and retention in the saturated payday loan market. However, there is scant proof that their approach benefits customers or society ethically. The industry's use of practices such as "rollovers" and "touch and go" raises concerns about its overall value.
Plants vary in terms of their types, sizes, and flowering capabilities. Their habitat determines whether they are classified as aquatic or terrestrial. Nonetheless, all plants play a vital role in the ecosystem by supplying oxygen and serving as a food source for animals
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