busm quiz 2 – Flashcards

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question
Which of the following statements about human resource management opportunities and challenges is most accurate?
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Workers are becoming less loyal to their firms, resulting in higher turnover
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Which of the following are products consumers by after comparing quality, price, and style variety of sellers?
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Shopping goods and services
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One of the challenges facing today's managers is to:
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Work with a more educated workforce
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___________Is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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marketing
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_____ goods services represent those products that consumers are unaware of or haven't thought of buying.
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Unsought goods and services
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According to the principles of scientific management, the best way to improve productivity is to:
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Used time motion studies to find the best method of doing each job, then teach it to the workers.
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The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following market eras?
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Production 1900
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management is more progressive today. There is more emphasis on:
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working in teams
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____ is the art of utilizing organizational resources to accomplish goals at work.
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management
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_____ is the management function that involves setting goals, strategies, and tactics for achieving the organization's goals and objectives.
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Planning
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marketers define a ______ as any physical good, service, or idea that satisfies a want or need.
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product
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A firms marketing mix refers to the combination of:
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Product, price, place, and promotion
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The personal satisfaction people feel when they have done a job well done is a __________ reward
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intrinsic
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dividing tasks into smaller jobs is called:
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job specialization
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the significant increase in consumer demand following ww 2 marked the beginning of the:
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marketing era
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the concept of _____ suggests that as a firm produces more, the average cost of goods produced does down.
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economies of scale
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the findings of the hawthorne studies led researchers to look more closely at how _______ could lead to better productivity .
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the human side of motivation
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while the four p's help us remember the basics components of the ________, they don't have significant relevance in the marketing process.
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marketing mix
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the best product development strategy for most firms is to:
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constantly monitor consumer wants and needs and be willing to develop new products and adapt policies and services as those consumer needs begin to change
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rewards that come from someone else in recognition of good work are _______ rewards
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extrinsic
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as a manager, two of sylvia's strength are her ability to communicate goals clearly, and her ability to guide, coach, and motivate workers. based on these strength, _______ is a management function that sylvia is likely to be good at performing
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leading
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________ goods appeal to consumers who are willing to make an extra shopping effort to acquire them.
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specialty
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one of the key functions of humans resource management is:
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recruiting
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When consumers decide to purchase a particular product, they:
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Consider the total collection of benefits that the product offers.
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____________ was the dominant strategy for improving worker productivity during the early 1900s
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scientific management
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fayol's _______________ principle states that each worker should report to one, and only one, boss.
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unity of command
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the concept that a hierarchy of human needs could be used to explain motivation was developed by:
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maslow
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the line of authority that moves from the top of a hierarchy to the lowest level is called the :
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chain of command
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organizing a business begins with:
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determining the work to be done
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the _______ is based on three elements 1. customer orientation, 2. a service orientation, and 3. profit orientation.
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marketing concept
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the combination of product lines offered by a manufacturer is called the firms
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product mix
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______________ planning determining the major goals of an organization and lays the foundation for obtaining and using resources to achieve those goals
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strategic
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__________ consists of all the techniques sellers use to persuade consumers to buy their goods and services.
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promotion
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the combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a:
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total product offer
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one of the four primary functions of management is:
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controlling
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in coming years, high tech growth areas such as computers,biotechnology, and robots are likely to experience a:
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shortage of skilled labor
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which of the following marketing eras refers to the time period from our country's first settlers through the early 1900s?
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production era
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Whether a consumer thinks a product provides the best value depends upon:
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sociocultural influences.
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the hawthorne studies were conducted by ________ and his colleagues from Harvard University.
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elton mayo
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which of the following statements has resulted in changes in the role of management?
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marketplace is global. increases competition and opportunities for cooperation and integration
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which of the following describes a word, letter, or group of words or letters that differentiate the goods and choices of a seller from those competitors?
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brand name
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the proven success of job specialization lies in the fact that:
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it adds efficiency to the business operations by identifying tasks that some do better
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in webers view of a bureaucratic organization the role of top management was to:
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make decisions
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the ultimate resource of a firm is its
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employees
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Dividing the required work among a group of employees is called:
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division of labor
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which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?
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product line
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________ was the father of scientific management.
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frederick taylor
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a firms marketing mix consists of 4 major components, which are generally referred to as the four:
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P's
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location is very important in the marketing of ________ because consumers desire to purchase these goods with a minimum of shopping effort.
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convenience goods.
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