question

Which of the following statements about human resource management opportunities and challenges is most accurate?

answer

Workers are becoming less loyal to their firms, resulting in higher turnover

question

Which of the following are products consumers by after comparing quality, price, and style variety of sellers?

answer

Shopping goods and services

question

One of the challenges facing today's managers is to:

answer

Work with a more educated workforce

question

___________Is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

answer

marketing

question

_____ goods services represent those products that consumers are unaware of or haven't thought of buying.

answer

Unsought goods and services

question

According to the principles of scientific management, the best way to improve productivity is to:

answer

Used time motion studies to find the best method of doing each job, then teach it to the workers.

question

The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following market eras?

answer

Production 1900

question

management is more progressive today. There is more emphasis on:

answer

working in teams

question

____ is the art of utilizing organizational resources to accomplish goals at work.

answer

management

question

_____ is the management function that involves setting goals, strategies, and tactics for achieving the organization's goals and objectives.

answer

Planning

question

marketers define a ______ as any physical good, service, or idea that satisfies a want or need.

answer

product

question

A firms marketing mix refers to the combination of:

answer

Product, price, place, and promotion

question

The personal satisfaction people feel when they have done a job well done is a __________ reward

answer

intrinsic

question

dividing tasks into smaller jobs is called:

answer

job specialization

question

the significant increase in consumer demand following ww 2 marked the beginning of the:

answer

marketing era

question

the concept of _____ suggests that as a firm produces more, the average cost of goods produced does down.

answer

economies of scale

question

the findings of the hawthorne studies led researchers to look more closely at how _______ could lead to better productivity .

answer

the human side of motivation

question

while the four p's help us remember the basics components of the ________, they don't have significant relevance in the marketing process.

answer

marketing mix

question

the best product development strategy for most firms is to:

answer

constantly monitor consumer wants and needs and be willing to develop new products and adapt policies and services as those consumer needs begin to change

question

rewards that come from someone else in recognition of good work are _______ rewards

answer

extrinsic

question

as a manager, two of sylvia's strength are her ability to communicate goals clearly, and her ability to guide, coach, and motivate workers. based on these strength, _______ is a management function that sylvia is likely to be good at performing

answer

leading

question

________ goods appeal to consumers who are willing to make an extra shopping effort to acquire them.

answer

specialty

question

one of the key functions of humans resource management is:

answer

recruiting

question

When consumers decide to purchase a particular product, they:

answer

Consider the total collection of benefits that the product offers.

question

____________ was the dominant strategy for improving worker productivity during the early 1900s

answer

scientific management

question

fayol's _______________ principle states that each worker should report to one, and only one, boss.

answer

unity of command

question

the concept that a hierarchy of human needs could be used to explain motivation was developed by:

answer

maslow

question

the line of authority that moves from the top of a hierarchy to the lowest level is called the :

answer

chain of command

question

organizing a business begins with:

answer

determining the work to be done

question

the _______ is based on three elements 1. customer orientation, 2. a service orientation, and 3. profit orientation.

answer

marketing concept

question

the combination of product lines offered by a manufacturer is called the firms

answer

product mix

question

______________ planning determining the major goals of an organization and lays the foundation for obtaining and using resources to achieve those goals

answer

strategic

question

__________ consists of all the techniques sellers use to persuade consumers to buy their goods and services.

answer

promotion

question

the combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a:

answer

total product offer

question

one of the four primary functions of management is:

answer

controlling

question

in coming years, high tech growth areas such as computers,biotechnology, and robots are likely to experience a:

answer

shortage of skilled labor

question

which of the following marketing eras refers to the time period from our country's first settlers through the early 1900s?

answer

production era

question

Whether a consumer thinks a product provides the best value depends upon:

answer

sociocultural influences.

question

the hawthorne studies were conducted by ________ and his colleagues from Harvard University.

answer

elton mayo

question

which of the following statements has resulted in changes in the role of management?

answer

marketplace is global. increases competition and opportunities for cooperation and integration

question

which of the following describes a word, letter, or group of words or letters that differentiate the goods and choices of a seller from those competitors?

answer

brand name

question

the proven success of job specialization lies in the fact that:

answer

it adds efficiency to the business operations by identifying tasks that some do better

question

in webers view of a bureaucratic organization the role of top management was to:

answer

make decisions

question

the ultimate resource of a firm is its

answer

employees

question

Dividing the required work among a group of employees is called:

answer

division of labor

question

which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?

answer

product line

question

________ was the father of scientific management.

answer

frederick taylor

question

a firms marketing mix consists of 4 major components, which are generally referred to as the four:

answer

P's

question

location is very important in the marketing of ________ because consumers desire to purchase these goods with a minimum of shopping effort.

answer

convenience goods.

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