Business Communication Trends Essay Example

USANA's marketing department revealed that the Asia Pacific market has not seen the same amount of growth in Internet usage as other regions. This could be because people in this region prefer interacting with others through phone calls or face-to-face meetings with local staff. The research identified two possible reasons for this trend: limited broadband internet availability and high costs in many Asian countries, and a strong desire for personal communication with the company.

The Asian customers have emphasized the importance of personal interaction with the employees at USANA's offices. This interpersonal connection makes them feel valued and not just like another faceless customer. To effectively communicate business-related information and training, USANA has implemented social media platforms such as Facebook and Twitter. Additionally, advancements in mobile technology and remote access have become the two major communication trends that have impacted both my work and personal life. As a member of USANA's Information Technology department, our company operates 24/6, leaving minimal downtime for staff members. Therefore, the ability to work remotely has become crucial in supporting our internal customers.

USANA's flexibility with workers allows for a balance between work and family. Mobile and remote access technology permits employees to be on call regardless of location or unconventional scheduling, but with this advantage comes the potential drawback of managers demanding 24/7 availability - even when inconvenient or unrealistic. It is unreasonable to expect employees to always be available when not at work just because the company provides a phone.

For my employees, I implement a policy where they have one hour to respond or contact another staff member when being contacted on call. This approach has been successful in promoting

productivity. It is crucial for both businesses and workers to evaluate new communication technologies and determine their suitability regarding the company's objectives, customers' needs, and work-life balance. Companies must assess each technology against their model; customers should learn how to optimize technology without missing out on opportunities, while employees need to strategize ways of managing professional and personal lives with these advancements.