Business: A Changing World Chapter 13 – Flashcards
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carrying out the goals of business through utilization of the Internet
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e-business
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electronic media that function using digital codes via computers, cellular phones, smart phones, and other digital devices that have been released in recent years
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digital media
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uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers
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digital marketing
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a web-based meeting place for friends, family, co-workers, and peers that lets users create a profile and connect with other users for a wide range of purposes
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social network
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a web-based journal in which a writer can editorialize and interact with other Internet users
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blog
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software that creates an interface that enables users to add or edit the content of some types of websites
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wiki
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a marketing tool that uses the Internet, particularly social networking and video sharing sites, to spread a message and create brand awareness
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viral marketing
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an audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers
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podcast
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when criminals obtain personal information that allows them to impersonate someone else in order to use their credit to access financial accounts and make purchases
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identity theft
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any attempt to conduct fraudulent activities online
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online fraud
