question

A marketing strategy consists of the selection and analysis of a target market and

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the creation and maintenance of an appropriate marketing mix.

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A market is a group of individuals and/or organizations that have needs for products in a given category and have the ability, willingness, and ___________ to purchase such products.

answer

authority

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The utility created by converting production inputs into finished products is called __________ utility.

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form

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The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called

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marketing research.

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A computer-based system for continually gathering internal and external information is called

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a marketing information system

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The amount of a product an organization expects to sell during a certain period of time, based on a specified level of marketing effort, is called a

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sales forecast.

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The effects of economic conditions on consumers' ability and willingness to buy would best be called _________ forces.

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economic

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The organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders is

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marketing.

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To implement the marketing concept, a firm must first

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obtain information about its customers' needs.

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Marketing managers are better able to predict consumer responses to marketing strategies and to develop a satisfying marketing mix if they are aware of the factors that

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affect buying behavior.

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The first stage of the product life-cycle is the _______ stage.

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introduction

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The amount of money that a seller is willing to accept in exchange for a product, at a given time and under given circumstances, is called the

answer

price

question

Multiple-unit packaging does not work well for

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infrequently used products.

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Price competition occurs when a seller emphasizes the

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low price of a product.

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A discount from the list, or retail, price offered to intermediaries is a(n) _______discount.

answer

trade

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The strategy of charging the highest possible price for a product during the introduction stage of its life-cycle is known as

answer

price skimming.

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The number of units that must be sold for the total revenue to equal the total cost is called the ________ quantity.

answer

breakeven

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Bread, gasoline, and ___________ are examples of convenience products

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newspapers

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In cost-based pricing, a producer adds an amount to the total production cost to provide a profit. The amount added to the production cost is called a

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markup.

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When a company changes one or more of a product's characteristics to manage its product mix, it is engaging in _____________ modification.

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product

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Selective-demand advertising aimed at persuading consumers to make purchases within a short time is called advertising.

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immediate-response

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The most expensive but most adaptable method of the promotion mix is ________ .

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personal selling

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Jessica decides to order smaller amounts of inventory at a time for her arts and crafts store. She is obviously concerned about _______ costs

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holding

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Information about a company, its employees, or its products that is published or broadcast in the mass media free of charge is called _________ .

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publicity

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As John walked down the aisle of a supermarket one Saturday, he encountered a lady at the end handing out bite- sized portions of a new brand of sausage. This lady is trying to accomplish what?

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Encourage trial purchases of the product.

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Products such as very expensive wristwatches are distributed using ________ distribution.

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exclusive

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A middleman that purchases goods in large quantities and then sells them to retailers is called a ______ .

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merchant wholesaler

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T J Maxx, Burlington Coat Factory, and Marshalls are examples of

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off-prices stores.

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The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called ________ distribution.

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selective

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A sales agent provides all of the following advantages except immediate entry into a territory selling experience a predetermined selling expense warehouse regular calls on customers

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a warehouse

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Which of the following statements is true? The more information a manager has, the more risk there is when making a decision. The more information a manager has, the less risk there is when making a decision. Risk improves decision making. Most managers make decisions without any information. When the amount of information is low, there is less risk.

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The more information a manager has, the less risk there is when making a decision.

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A public corporation must change its lead auditing firm

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every five years.

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A(n)_______ is a summary of a firm's revenues and expenses during a specified accounting period, such as a year.

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income statement

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An airplane that FedEx owns and uses to deliver packages is a(n) ______of FedEx.

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asset

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The purpose of ___________ is to distribute timely and useful information from both internal and external sources to the decision makers who need it.

answer

a management information system

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Commonly used in accounting analysis, a _______ shows a relationship between two elements of a firm's financial statements.

answer

financial ratio

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Revenues − cost of goods sold − expenses = net income characterizes which financial statement?

answer

Income statement

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All of the following are acceptable ways of stating the accounting equation except owners' equity = assets − liabilities. assets = liabilities + owners' equity. owners' equity − liabilities = assets. assets − liabilities = owners' equity. assets = shareholders' equity + liabilities.

answer

owners' equity − liabilities = assets.

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A prepaid expense would be classified as

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an asset.

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The financial statement that provides information about a firm's operating, investing, and financing activities during an accounting period is the

answer

cash flows statement.

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An approach to collecting marketing information for specific marketing projects is called

answer

marketing research

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The ingredient of the marketing mix concerned with providing product information to the target market is

answer

promotion.

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__ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, and charitable organizations and foundations

answer

Institutional

question

Which of the following is not one of the steps in implementing the marketing concept? Obtaining information about existing and potential customers Pinpointing needs and potential needs of customers for further marketing activities Mobilizing marketing resources to provide, promote, and distribute products Obtaining new information about effectiveness of efforts

answer

All are steps of the marketing concept.

question

A group of similar products that differ only in relatively minor characteristics is called a

answer

product line.

question

Which one of the following is NOT a product life cycle?

answer

Design thinking

question

All of the following are services that wholesalers offer to manufacturers except providing an instant sales force. assuming credit risks. furnishing market information. reducing inventory costs. providing loans.

answer

providing loans.

question

The use of only a single retail outlet in each geographic are for distribution purposes is called ___ distribution.

answer

exclusive

question

The four major ingredients in the promotion mix are advertising, personal selling, public relations, and a

answer

sales promotion.

question

Revenues - cost of goods sold - expenses =

answer

net income before taxes.

question

Beginning Inventory + net purchases -ending inventory =

answer

cost of goods sold.

question

Cash, Inventory, and equipment are listed as on a firm's balance sheet.

answer

assets

question

How does a larger amount of information tend to affect decision risk?

answer

Lower Risk

question

Financial managers should

answer

establish a means of monitoring financial performance on an interim basis

question

Borrowed money that will be used for more than one year is called

answer

long-term financing.

question

Which of the following statements is true? Financial leverage should not be considered when a firm borrows money. Under the right circumstances, the use of borrowed money can improve a firm's return on owners' equity. There is no good reason for a firm to borrow money when it has cash to finance expansion. The use of borrowed money always reduces a firm's return on owners' equity. Return on owners' equity is not an important financial calculation.

answer

Under the right circumstances, the use of borrowed money can improve a firm's return on owners' equity.

question

Retained earnings are

answer

a form of equity financing.

question

All of the activities concerned with obtaining money and using it effectively are called

answer

financial management

question

The assets most commonly used as collateral for short-term financing include

answer

accounts receivable and inventory.

question

For a corporation, equity capital is obtained from

answer

stockholders.

question

The most popular form of short-term financing is

answer

trade credit.

question

A statement that projects income and/or expenditures over a specified future period is called a

answer

budget.

question

The primary sources of funds available to a business include all of the following except debt capital. sales of assets. government grants. sales revenue. equity capital.

answer

government grants

question

The most popular and inexpensive form of short-term financing is

answer

trade credit

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