is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives.
The business philosophy of “produce as much as you can because there is a limitless market” is consistent with which of the following?
Production era
The greatest marketing need during the production era was for:
distribution and storage
The significant increase in consumer demand following World War II marked the beginning of the?
marketing concept era
The __________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.
marketing concept
Firms that have adopted _________ seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy and even delight them with goods and services over time.
customer relationship management
Which of the following statements is most consistent with today’s views on marketing?
“Learn about your customers and exceed their expectations.”
A key element of customer relationship management is to:
learn as much as possible about customers.

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