Bottling Company Persuasive Essay Example

by Coca-Cola and the article additionally references Porter, M.E.

In New York, Free Press publishes "Competitive Strategy" in 1980. The Coca-Cola Bottling Company of Jordan's Company Profile is accessible through http://www.efesinvest.com.tr/english/yatirimci_iliskileri/pps/Efes%20Invest-teleconference-September%202005 in 2007, with a retrieval date of April 24, 2008.

PDF: The Coca-Cola Bottling Company of Jordan faces significant substitute product threats in the soft drink industry. Despite its market dominance, many local and international drinking water companies in Jordan pose serious competition to the Riwa drinking water product. This intense competition challenges the company's ability to match existing market products and services. According to Porter (1980), this level of competitive rivalry indicates maximum intensity within most of Jordan's product territory.

24 The Coca-Cola Bottling Company in Jordan is affected by various external factors, known as the macro-environment. These factors stem from the PESTLE acronym, which includes political, economic, socio-cultural, technological, legal, and environmental aspects that affect marketing strategies (Hunger & Wheelan, 2003). Understanding the macro-environment forces is essential in determining the success or failure of a business's marketing strategies (Wilson, 1982). For Coca-Cola Bottling Company in Jordan, analyzing these forces is crucial to ensure the company's marketing strategies align with its external marketing environment's PESTLE factors.

On April 24, 2008, the Coca-Cola Bottling Company of Jordan's profile from 2007 was obtained from http://www.efesinvest.com.tr/english/yatirimci_iliskileri/pps/Efes%20Invest-teleconference-September%202005.

Within the following sources exist valuable insights:

• pdf 24. Coca-Cola Bottling Company of Jordan, Company Profile (2007)
• 25. Wilson, A. (1982), Marketing Audit Check Lists, London: McGraw-hill.

Hunger and Wheelan (2003) suggest that the political climate is a crucial factor in shaping the rules governing commercial practices and influencing consumer expenditure.

According to Hunger & Wheelan (2003), political

stability is crucial for businesses, both domestically and internationally. Government policies also play a significant role in influencing business laws, regulations, and marketing ethics. At the Coca-Cola Bottling Company of Jordan, their PESTLE analysis highlights several political factors that affect marketing and business planning, including nature changes, radical changes, gradual changes, policy changes, and foreign government changes. Fortunately, Jordan enjoys a peaceful political environment which has led to good relationships with Islamic neighbors and Western countries. This sets it apart from many other Middle Eastern countries that struggle with political instability.

The increase in political parties in Jordan indicates a shift from autocracy to democracy, which is beneficial for foreign investors as it suggests less government corruption and a better business climate. Despite this positive development, companies like the Coca-Cola Bottling Company of Jordan encounter obstacles such as terrorism caused by the current political state. In fact, Riwa drinking water has been constrained from expanding its market in various countries throughout the Middle East due to these factors including Lebanon.