bcomm ch 13 – Flashcards
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In the introduction section of a proposal, which of the following would be the best way to persuade the receiver to read the rest of the proposal?
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Mention a remarkable resource available exclusively to you.
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Which section of a proposal typically identifies the problem and discusses the goals or purposes of the project?
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background
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Unsolicited proposals should
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convince the reader that a problem exists.
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Tom is writing a solicited proposal in response to an RFP and is working on the background section. What is his goal in this section?
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To persuade the reader that he understands the problem completely
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The actual proposal section of a proposal must
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tell what you propose to do and how it will benefit the reader.
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The staffing section of an informal proposal may
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All of these choices.
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The budget included in a proposal
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represents a contract.
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The authorization request section of an informal proposal may include
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all of these choices
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Formal proposals differ from informal proposals in
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size and format
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A letter of transmittal submitted with a formal proposal should
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briefly present the major features and benefits of the proposal.
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Which of the following is the most accurate statement about the executive summary?
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A formal proposal may contain both an executive summary and an abstract.
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An abstract included with a formal proposal is typically
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one page long
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The title page of a formal proposal should include
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all of these choices
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Which of the following statements is most accurate?
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Tables of contents should include all headings and their beginning page numbers.
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Which of the following is most likely to appear in the appendix section of a formal proposal?
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The résumés of principal investigators or testimonial letters
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Which of the following statements about business plans is least accurate?
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Business plans are generally written in response to RFPs.
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The letter of transmittal and/or executive summary of a business plan should
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all of these choices
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The company description in a business plan should
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identify the form of your business and its business type.
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Which of the following statements about business plans is least accurate? #2
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Investors are looking only for unique products or services.
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Which of the following appears in the market analysis section of a business plan?
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All of these choices
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What do many investors consider to be the most important factor in assessing business potential?
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Whether your management team can implement the business plan
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The financial analysis section of a business plan should
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explain how much money you already have.
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Jill wants to write a persuasive business plan. What government agency will give her the most useful advice for writing the plan?
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Small Business Administration
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Which of the following statements about formal business reports is least accurate?
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Formal reports are written for external audiences only.
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What is the purpose of a report cover?
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To give the report a professional, finished appearance
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Which part of a formal business report contains the report title, the name of the person receiving the report, the author's name, and the date of submission?
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title page
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What is the most accurate statement about the title page of a formal report?
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The name of the person receiving the report comes before the author of the report.
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In a formal report, the transmittal letter or memorandum usually
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highlights the report's findings, conclusions, and recommendations.
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Which of the following statements would not be appropriate for a transmittal letter or memo?
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The questionnaire shown here was used to collect data for this report.
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Jacqueline must send the same formal report to several readers. What should she do?
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Prepare a special letter of transmittal for each, anticipating how each reader will use the report.
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The table of contents for a short formal business report should
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include all headings
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The part of a formal report that highlights the important points for people who may not have time to read the entire report is the
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executive summary
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What is the best advice for preparing an executive summary of a formal business report?
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Begin the executive summary with your purpose.
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To avoid sounding repetitious in a formal business report,
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vary your presentation of the information slightly.
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The section in the introduction to a formal business report that tells why the report topic is important is the
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significance
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In an introduction to a formal business report, the section that clarifies the boundaries of the report and defines what will be included or excluded is the
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scope
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In an introduction to a formal report, what section identifies who commissioned the report?
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authorization
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Writers often include additional information in the introduction to a formal report. Which of the following would not be appropriate to include in the introduction?
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Providing a detailed analysis of the problem
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The longest and most substantive section of a formal business report is the
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body
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Which statement does not describe the body of a formal business report?
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Incidental and supporting materials are placed strategically throughout the body of the report.
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Preparing for Our Industry's Future is an example of a(n)
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talking heading
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Lydia's report contains sensitive topics that may upset her readers. What type of heading should she use in her formal business report?
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Functional headings
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The section of a formal business report that tells what the findings mean is the
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conclusion
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The section of a formal business report that makes precise suggestions for actions to solve the report problem is the
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recommendations
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Which of the following is a useful guideline for citing sources in a formal business report?
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Include the retrieval date on which you located an electronic reference.
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The best advice for preparing a formal business report is to
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record ideas quickly and save revision until after the first draft is completed.
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