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best persuasive messages ________ the audiences potential resistance

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anticipate and address

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examples of demographic information

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-education -age -income -occupation

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personality, lifestyle, and attitudes are assessed through

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psychographic studies

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supervisor mentions to an employee "I know you don't want you pay docked" the supervisor is address the workers need for

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safety and security

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most persuasive messages combine

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logical and emotional factors

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direct approach for persuasion

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is effective for a receptive audience

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an effective ending for a persuasive message would be

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"simply take the enclosed coupon to any of our service centers by june 15 for your free oil and filter change"

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an analogy lets you

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reason from one specific piece of evidence to another specific piece of evidence

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one way to overcome audience resistance to your message is to

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present all sides of the issue before making the case for your position

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an ethical persuasive argument

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influences audience members by providing information that gives them freedom to chose

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addressing alternative positions in a persuasive message

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enhances your credibility and can strengthen your argument

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persuasive messages limiting your scope

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is critical if your audience is to understand and accept your position

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differences in organizational culture

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can profoundly affect the success of a persuasive message

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establishing credibility in persuasive messages

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is essential when you are trying to persuade a hostile or skeptical audience

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the basic purpose of informational report is

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to present data, facts, feedback and other types of information, without analysis or recommendations

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all of the following are elements in the planning phase of the 3 step writing process

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-organizing info -analyzing the situation -selecting the right medium -gathering info

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The least clear statement of purpose

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"the purpose of this report is to analyze four potential investments"

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When your outling your report, using _________ requires you to think through the content, whereas using ________ simply requires you to identify topic areas

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informative headings, descriptive headings

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An employee who writes a report on her experiences during last weeks sales calls is preparing

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an informational report

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analytical reports for skeptical audiences should generally follow the ______ approach

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indirect

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If youre making recommendations and they involve some potential risks

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both introduce the benefits and risks of following your recommendations and explain how to achieve the benefits and how to handle the potential risks

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in an unsolicited proposal, the writer

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must convince readers that a problem or opportunity exists

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sources of secondary info include

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newspapers and periodicals

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which of these documents would not qualify as primary research

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the most recent issue of a trade magazine in your industry

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to gain credibility with your audience in business reports do all the following except

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to make the report longer than it really needs to be

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When youre writing a report you can adapt to your intended audience by

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focusing on the you attitude

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the introduction of a business report or proposal should always

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indicate why the subject of the report is important

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the detailed proof needed tosupport your conclusions and recommendations should appear in the _____ of your report

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body

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the close of a report should

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-emphasize the main points of the msg -sum up reader benefits if the document suggests change -bring all action together and give dets who should do what

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the intro of a solicited proposal

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should refer specifically to the RFP that initiated it

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general purpose of any _________ is to persuade the audience to do something

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proposal

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the ideal balance between the visiual and the verbal should depend on

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the needs of your audience

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effective business communicators ask themselves _____________ when theyre assessing the quality of each visual that's used in a workplace document

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"visual accurate" "is the visual honest" "is the visual properly documented"

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all of the following guidelines except ________ will help you avoid ethical lapses when youre creating visual support for a business message

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oversimplifying complex situations

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four tasks involved in completing business reports and proposals are

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proofreading, producing, distributing, revising

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revision process for business reports is essentially the same as it is for other msgs except that it

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may take considerably more time

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prefatory parts of a report should

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help readers decide whether and how they need to read the report

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one of the headings in your report is "unexpected price increases" int he table of contents the heading should

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be worded exactly the same way

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an executive summary

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gives a fully developed "mini" version of the report

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the best way to decide what to include in an introduction is to

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figure out what kinds of information will most help your readers follow and comprehend the report

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text of a proposal

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consists of the introduction, body, and close

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body of a proposal should

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explain the complete details of the solution

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urging readers to act in the close of a proposal

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is an effective and reasonable strategy

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an ideal approach to proofreading a formal report or proposal is to

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have two people review it-one who is an expert on the topic and one who is not

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introductory section of a formal proposal includes

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-an overiew of how the proposal is organized -the scope of the proposal -the background or statement -brief description of the solution

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the revision process for formal reports and proposals includes evertything except

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profiling the audience

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speeches and oral presenations are much like any other messages in that

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they all require similar planning

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2 most common purposes of business presentations are to

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inform and validate

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one of these steps in analyzing your audience is to

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determine their likely emotional state

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selecting the right medium for your presentation is

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an important decision since technology offers many choices

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for business presentations, time constraints are usually

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rigid, permitting, little or no flexibility

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if you face hostile or difficult questions during a question and answer

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respond honestly while keeping control of your emotions

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when preparing an outline for your speech, keep in mind that

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it can include delivery cues such as where you plan to pause for emphasis or use visuals

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to reduce the formality of an oral presentation

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use a conversational tone during the presentation

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an effective introduction to a presentation will accomplish all of the following except

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allowing you to boast about our qualifications

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to hold your audiences attention during the body of your speech, you should

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relate your subject to your audiences needs

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when you have covered all the main points in your speech, you should

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get ready to end your message on a strong positive note

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if the purpose of your presentation is to get your audience involved in an upcoming project, you should

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close by explaining while be involved and what they will do

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Rehearsing your presentation

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helps you check your voice, timing, phrasing and equipment

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which of the following is not a good way to deal with speaking anxiety

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concentrate on your nervousness

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most important aspect of any presentation is

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getting the audience to receive, understand, and embrace your message

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one of your first steps in preparing to seek employment should be to

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write the story of you, including what youre passionate about, your abilities, and so forth

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posting a job opening on a major job board such as a monster is often

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a companys last resort, after it has exhausted other possibilities for finding desirable candidates

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starting with your initial contact and continuing throughout the interview process you should

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explain how your skills and accomplishments will meet the needs of the employer

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creating a traditional paper resume is

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still useful even if most or all of your application effort takes place online

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putting "references available upon request" at the end of your resume is

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not necessary since the availability of references is usually assumed

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the most common problem with resume design is

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using excessive and distracting design elements

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potential employers view your resume as

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evidence of your attention to quality and detail

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best approach for an application letter depends on

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whether you are sending a solicited letter or an unsolicited letter

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when youre writing an application letter to accompany your resume

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treat with some care that you took with your resume

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the best salutation for an application letter is

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one that addresses a specific individual by name

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length of an app letter should

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be short no more than 3 paragraphs

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in the mid section of a job app you should

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present your strongest selling points in terms of their potentials benefit to the organization

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within two days after an employment interview

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follow-up with a short note of thanks

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T or F: an unsolicited job application letter should begin with a statement designed to get the readers attention

answer

True

BCOM320: Writing Persuasive Messages Flashcards

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