question

The problem of developing credible PR messages is even more challenging in the post-trust era and the _____.

answer

Social Age

question

Which of the following stages of crisis management involves developing sample responses to various types of crises?

answer

Pre-crisis preparation stage

question

Which of the following is most likely to take place during the pre-crisis preparation stage?

answer

Developing sample responses to various types of crises

question

Which of the following best describes social responsibility?

answer

Social responsibility means that companies give back, serve, and meet the shared interests of their communities.

question

City Fleet is a transport company that operates over 1200 buses for public transport in the city of Cadmia. Heavy rain has caused several flash floods leading to the inundation of several roads. In view of this situation, the company cancels transportation on many of its scheduled routes and disappoints many of its regular customers in the process. This crisis is an example of a(n) _____ crisis.

answer

victim

question

Companies are less able to generate predictable media exposure in the Social Age because of the _____.

answer

shrinking options in mass advertising

question

A PR message designed for Information Age audiences is most likely to be characterized by a tone that is _____.

answer

authoritative

question

A crisis caused due to a workplace violence committed by an employee falls under the category of _____.

answer

victim crises

question

Which of the following should be a company's first step in the event of a crisis that impacts its stakeholders?

answer

Express concern

question

A workplace mishap due to equipment failure is typically considered unintentional, but stakeholders still assign some responsibility to the company. This crisis is an example of a(n) _____.

answer

accident crisis

question

What forms the second tier of the inverted pyramid in a PR story?

answer

A part of the story that provides supporting details

question

The _____ in a PR message allows readers to identify when the story occurred.

answer

dateline

question

Which of the following is true of the crisis response stage in a crisis management plan?

answer

It involves reaching all stakeholders through appropriate communication channels.

question

Which of the following is a secondary responsibility of the crisis response stage?

answer

Preserving an organization's reputation

question

What is the advantage of a company expressing sympathy toward the victims of a crisis?

answer

This reduces the number of claims against an organization.

question

The first step in most PR campaigns is to _____.

answer

establish objectives

question

_____ should be a primary goal in your public relations efforts since PR messages are usually treated with skepticism.

answer

Showing sincere goodwill

question

Traditionally, the primary vehicle for PR messages was _____

answer

press releases

question

A crisis caused due to management actions that are unlawful, falls under the category of _____

answer

preventable crises

question

When a company is attacked unfairly through social media, it should:

answer

rebut the charges with credentials.

question

When did the scope of PR broaden to make it a key component of the marketing mix?

answer

During the Information Age

question

What has been defined as the management function that establishes and maintains mutually beneficial relationships between an organization and the employees, customers, communities, the media, and other stakeholders?

answer

Public relations

question

A crisis caused due to an earthquake falls under the category of _____.

answer

victim crises

question

The _____ in a PR message is written in third person in what is often referred to as inverted pyramid style.

answer

PR story

question

Which of the following types of responsibilities is similar to caring?

answer

Social responsibility

question

Chapter 12

answer

......

question

Open-ended questions:

answer

help understand an issue in more depth than closed questions.

question

A(n) _____ is designed to gain a preferred response from the survey designer's perspective and hence produces unreliable and unusable information.

answer

leading question

question

Catherine, an economist, wants to graphically represent the prices of small cars in the U.S. over a period of three years. This will best be illustrated through a(n):

answer

line chart.

question

A _____ is typically useful for illustrating the pieces within a whole.

answer

pie chart

question

Flowcharts allow you to depict:

answer

a series of steps in a process to help others make decisions.

question

_____ allow you to show who various personnel report to.

answer

Org charts

question

Which of the following statements is true about online surveys?

answer

Data from online surveys can be automatically dumped into a spreadsheet.

question

Chevron lists or charts allow you to show:

answer

a set of sequential steps with subpoints.

question

Which of the following research sources is most likely to be biased by the writers' career objectives?

answer

External blogs

question

Which of the following is a good practice in the context of collecting, analyzing, and presenting research data?

answer

Focusing on full disclosure of data

question

_____ relates to how current and representative the data is in the context of criteria for evaluating data quality.

answer

Reliability

question

High-low charts are often used to show:

answer

fluctuating stock prices.

question

While formatting line charts, _____.

answer

the scale should be about two-thirds of the range included in the charts

question

Which of the following types of charts is most likely to be used to show progress on aspects of projects?

answer

A Gantt chart

question

Which of the following is a type of primary research?

answer

Conducting a survey research

question

Which of the following charts is most likely to be used to represent wholes for more than one data series?

answer

A doughnut chart

question

Which of the following should typically be avoided when formatting tables?

answer

Using grid lines on all borders of the tables

question

Business and management books are typically biased toward:

answer

the latest, greatest idea mentality.

question

Which of the following typically tends to score high on the parameter of adaptability?

answer

Primary research

question

Which of the following practices reduces the credibility of a research?

answer

Entering into research with preexisting assumptions

question

Which of the following statements is true about creating effective bar charts?

answer

Bars should be arranged in ascending or descending order in most cases.

question

"A survey should have response choices that are exhaustive." This means that:

answer

the choices should include all possibilities.

question

The first step in developing research-based business reports is:

answer

identifying what decision makers want to accomplish

question

Bar charts are more versatile than pie charts and line charts.

answer

Bar charts are more versatile than pie charts and line charts.

question

Experienced writers use word processing software, spreadsheets, or databases for recording information about the research sources during the research stage to increase the _____ of their research.

answer

credibility

question

chapter 13

answer

...............

question

Which of the following is true about cover pages in reports?

answer

A cover page is generally the most emphasized aspect of the report document design.

question

How can you best avoid plagiarism on a document wide level?

answer

By supplying your own ideas, conclusions, and recommendations

question

If _____, then your report is essentially plagiarized.

answer

the majority of ideas in your report are based on just one or two sources

question

Which of the following is a guideline for reviewing business reports?

answer

You should try to get others' perspectives before you officially submit your report.

question

How long should an executive summary be for a 10-20 page report?

answer

One page

question

Which of the following components of a formal report falls into the category of "back matter"?

answer

Reference list

question

Which of the following components in a report falls into the category of "front matter"?

answer

Acknowledgements

question

In a formal report, a reference to a book was given as, "Zavada, N., & Spatrisano, A. J. (2007). Simple steps to green meetings and events: The professional's guide to saving money and the earth. (Portland, OR: Meeting Strategies Worldwide)." Which of the following documentation styles is used for citing this reference?

answer

APA

question

Which of the following terms best describes a serious offense that involves a literary theft?

answer

Plagiarism

question

How can you avoid plagiarism on a sentence and paragraph level?

answer

By documenting all references to the ideas of others

question

Which of the following is true of headings in reports?

answer

Headings accurately show what is contained in each section.

question

Which of the following is an advantage of applying bulleting and enumerated lists?

answer

It can help readers rapidly process and group dense information.

question

When do business professionals provide vague and sometimes superficial recommendations?

answer

When they are reluctant to take a firm position

question

_____ should be provided throughout the document to indicate the information you have drawn from other sources.

answer

Citations

question

What is the typical length of problem statements?

answer

One to three paragraphs

question

What is the advantage of placing a clear statement of the business problem at the beginning of a report?

answer

It helps establish the purpose and value of the report.

question

What is the purpose of an executive summary?

answer

To quickly represent the most important contents, including key findings and conclusions

question

Which of the following is most likely to be true of business reports?

answer

Business reports should project objectivity first and positivity second.

question

When should you use direct quotations?

answer

When the idea emphasizes the credibility of the original speaker or writer

question

Which of the following is an advantage of providing a well-designed table of contents?

answer

It creates an impression that you are organized

question

The purpose of tables and charts is first and foremost to:

answer

raise the credibility of your report by carefully dealing with cause-effect statements.

question

Which of the following is an advantage of documenting your research sources?

answer

It displays your thorough, detail-oriented approach.

question

Which of the following is most likely to be included in an appendix?

answer

Financial statements and marketing materials

question

Which of the following raises the credibility of a report?

answer

Supplying the facts with precision

question

Which of the following is most likely to be true of paraphrasing?

answer

Paraphrasing significantly alters the original words and sentence structure.

question

Chapter 14..........

answer

...............

question

Shawn likes to open his presentations with jokes in order to grab the attention of his audience. Which of the following should Shawn keep in mind while doing so?

answer

He should tie his jokes to his key messages

question

When giving a presentation, the audience will judge you as competent if:

answer

you clearly know what you are talking about.

question

Which of the following types of learners needs group activities, hands-on activities, or breaks at least every 20 minutes?

answer

Kinesthetic

question

Which of the following is the function of a review in a presentation?

answer

Gaining buy-in on specific actions

question

The _____component of a presentation is analogous to the conclusion in a written document.

answer

review

question

What does "I" stand for in the AIM content planning process?

answer

Ideas

question

Which of the following is an advantage of using charts and diagrams in presentations?

answer

It helps simplify complex data relationships.

question

Of the different communicator styles, _____ will appreciate your ability to provide all of the facts and avoid rushing to judgment about conclusions.

answer

thinkers

question

While giving a background on your company, you must make sure that the story of your company:

answer

connects to the needs of your audience.

question

In the story line approach to business presentations, which of the following refers to a resolution?

answer

A solution to the challenges or tensions

question

Which of the following helps the audience grasp the content of your presentation within 10 to 15 seconds?

answer

Limiting the amount of information on any given slide

question

Most audience members expect your presentation to include:

answer

a preview, view, and review

question

Which of the following guidelines should be kept in mind while designing presentation slides?

answer

Resist the urge to make your slides the primary focal point.

question

Of the different communicator styles, _____ connect to out-of-the-box thinking and emphasis on strategic initiatives.

answer

intuitors

question

Which of the following is the primary goal of attention-getters in your presentation?

answer

To get your audience members emotionally invested in your presentation

question

Which of the following is a guideline for delivering effective presentations?

answer

Using high-contrast backgrounds and colors

question

Of the different communicator styles, _____ will appreciate your ability to discuss business relationships—such as benefits to work teams and colleagues and loyalty to customers and clients.

answer

feelers

question

Which of the following components of a presentation takes the least time to deliver?

answer

Concluding with a review

question

What does "I" stand for in the FAIR approach to reviewing presentations?

answer

Impacts

question

Which of the following makes presentation slides appear uncluttered?

answer

Plenty of white space

question

The positioning statement in a presentation should be:

answer

as concise as possible.

question

Which of the following guidelines should be kept in mind while designing presentation slides?

answer

Create a storyboard with your PowerPoint slide titles.

question

The story line approach is useful for various types of presentations because it:

answer

allows the listeners to engage on a deeper level intellectually.

question

Which of the following is the last step of the PREP method in justifying your views in a presentation?

answer

Restating your position

question

As with written reports, successful presentations rely on:

answer

well-developed takeaway messages.

question

As with written reports, successful presentations rely on:

answer

well-developed takeaway messages.

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