Bath & Body Works Essay Example

Basic Store Facts as of February 3, 2007: Net sales (millions) $2,556, Sales per average selling square foot $697 Comparable store sales 10%, Average store size (selling square feet) 2,331 Numbers of stores 1,546, Selling square feet 3,604,000 Investors Relations Stock Information: LTD (common) Price19. 12Change+ 0.

32 Volume4,779,113% Change1. 70% Intraday High19. 1852 Week High29. 05 Intraday Low18. 8052 Week Low14.

41 Today's Open18. 87CurrencyUS Dollar Previous Close18. 0ExchangeNYSE 06/03/08 4:00 p. m. ETPricing Delayed 20 Minutes Stock Chart SymbolLTD (common) Time Frame Ticker Comparison Separate multiple tickers with commas(,) Frequency Index Comparison Chart Type Events Interactive Stock Chart (May not be viewable in Netscape) Historical Quote Lookup Symbol:LTD (common) Enter a Date: (Historical data is adjusted to reflect stock splits. ) Closing Price18.

80Volume (000)4,253,700 Day's High19. 36CurrencyUS Dollar Day's Low18. 45ExchangeNYSE Open19. 30Date06/03/08Combining the introduction of spa products that are easily used at home with the incorporation of simple rituals into daily life, Bath & Body Works is committed to helping consumers improve their emotional and physical being. Bath & Body Works accomplished this by combining traditional spa treatments with botanical and natural ingredients then developing an extensive collection of advanced, easy-to-use personal care products with proven effectiveness.

The company's products are available in over 2,900 specialty stores nationwide, through the Victoria's Secret Catalogue and online at www.VictoriasSecret. com, www. BathandBodyWorks. com, www. HenriBendel.

com, and www. LaSenza. com. Through its La Senza brand, products are also available in Canada as well as approximately 40 other countries around the globe.

Limited Brands recorded sales of $10 billion in 2007 and employs more than 90,000 associates throughout the United States. In October 2006,

Diane Neal, former president of GAP Outlet and Mervyn's, was brought in as the new president of Bath & Body Works. The company launched both a seasonal catalogue and a website in 2006.In November 2006, Bath and Body Works launched its first television commercial advertisement.

Bath & Body Works total sales in 2003 reached $1,934 million. Net Sales on January 28, 2006 were $2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret. On May 21, 2008, Bath & Body Works sales decreased 5. 3 percent to $399 million. Bath & Body Works success in brand building is through emphasizing on innovation from nature, colorful packaging, and effective point-of-purchase.