Banyan Tree Essay Example

South America and Southern Europe, my recommendation is for BTHL to remain focused on its core competency in Asia, where its brand is already established and well-liked. Particularly in developed countries such as those in Southern Europe and South America, effective management and service standards go beyond just efficiency and productivity; in Asia, they include a sense of hospitality rooted in cultural aspects. Therefore, even if cost considerations were disregarded, the service that is pivotal to BTHL's success may not match the level found in BTHL outlets in Asia.

Alternatively, they have the option to expand their operations in alternative Asian locations and capitalize on their established brand identity and expertise within the region. In addition, there are several success factors worth considering such as identifying the ideal location, targeting niche markets with high customer-perceived value, having strong leadership and travel experience from the owner, offering low-cost options with high value for money, and creating a blue ocean strategy.

Moreover, the brand's identity should focus on environmental friendliness, preservation of eco-systems, and bio-degradable products while prioritizing customer needs. Brand associations and personality traits should reflect caring, romance and intimacy, social and cultural sensitivity, privacy, and authenticity. The brand's vision is that of a sanctuary for the senses which spans across different locations, and its positioning should focus on unique selling points such as intimate moments, private pools, spas and art galleries, building memories, engaging in CSR activities such as environmental reservation, providing a sense of place for guests to experience something different every time they visit.

... offer the desired audience because they deliver...

Outperforming their rivals.

The text describes various aspects of brand creation and management, including brand

elements like Banyan tree and tagline, brand experience and essence emphasizing the romance of travel. It also includes brand internalization through HR/employee welfare, brand standards, physical evidence, processes, product, price, place, and promotion. In addition, it mentions brand architecture such as brand and product portfolios. The entire text is contained within a single HTML paragraph tag.