Joseph Fraser

question Today, marketing has become so complex that it is not well understood by business people who do not have marketing backgrounds; consequently, marketers usually work by themselves and have little contact with others in the business. answer False question price answer what is the most difficult marketing decision to understand and plan question Businesses […]

question T/F: Customer relationship management requires that organizations be organized around customer segments. answer true question T/F: Technology plays a major role in any CRM system answer true question T/F: Data consolidation is an analytical process that compiles actionable data about the purchase habits of a firm’s current and potential customers. answer false question T/F: […]

question The function of informing, persuading, and influencing the consumer’s purchase decision is called: a. salesmanship. b. advertising. c. promotion. d. communication. answer c. promotion. question The _____ is at the heart of integrated marketing communications. a. product b. brand c. organization d. customer answer d. customer question Which of the following would be an […]

question cēdō answer I give in, give way question cēdere answer to give in, give way question cessī answer I gave in, gave way question clārus answer famous, distinguished question cōnspicātus answer having caught sight of question cūra answer cure question enim answer for question gerō answer I wear question gerere answer to wear question […]

question lived (in a place) answer abitato question turned on answer acceso question helped answer aiutato question raised answer alzato question loved answer amato question opened answer aperto question listened answer ascoltato question waited answer aspettato question had answer avuto question drank answer bevuto question changed answer cambiato question walked answer camminato question sang answer […]

question Direct and Digital Marketing answer Engage directly with targeted individual consumers and customer communities to obtain an immediate response Build lasting customer relationships, engagement, brand community, and sales question New Direct Marketing Model answer Most companies still use direct marketing as a supplementary channel or medium. For many companies today, direct and digital marketing […]

question E-commerce – answer Use of the Internet and Web to transact business; digitally enabled transactions Builds on traditional commerce by adding the flexibility that networks and the Internet offer question Examples of business applications that use the Internet: answer Buying and selling products and services Collaborating and communicating with business partners Gathering business intelligence […]

question (The imperfect subjunctive uses the same stem as the imperfect indicative – the stem formed by dropping the -re of the infinitive and adds the same set of endings to the verbs of all conjugations. p. 347 Conjugate: lavorare, scrivere, dormire & capire answer (The imperfect subjunctive uses the same stem as the imperfect […]

question marketing channel (channel of distribution) answer a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer question channel members answer all parties in the marketing channel who negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer […]

question How does marketing MOST benefit consumers? answer by responding to needs in an effort to satisfy those needs question T/F: Secondary marketing data, which has already been collected and processed, is usually more expensive to obtain than primary data answer false question T/F: All companies have a code of ethics in place to curb […]

question Six answer How many demographic characteristics are typically considered in the analysis of speech audiences? question Socioeconomic Status (SES) answer Includes Income, occupation, and education. question Fixed Alternative answer Asking survey with limited choice answers, in this case you are asking what type of questions? question Surveys answer Allow a mix of open-ended and […]

question True answer The only way we learn who we are is through communication. question True answer The asynchronous nature of social media provides convenient opportunities for us to be in touch with people. question False answer According to the text, impersonal communication should always be avoided. question False answer Just as judges instruct juries […]

question cerebrum answer Two large hemispheres on superior aspect of brain Center of: intelligence and reasoning thought, memory, and judgment voluntary motor, visual, and auditory activities question cerebrum composition answer longitudinal fissure: deep cleft tracts: form white matter connecting regions corpus callosum: provides main method of communication between hemispheres question cerebral lateralization answer differences between […]

question Which of the following statements about business presentations and speaking skills is most accurate? answer Effective speaking skills and career success go hand in hand question To help his listeners keep track of where he is in the presentation, Dominic has just said, Next I will discuss three plans for reducing waste. What verbal […]

question brand answer A name, term, design, symbol, or other feature that identifies one seller’s product as distinct from those of other sellers question brand extension answer An organization uses one of its existing brands to brand a new product in a different product category question brand equity answer The marketing and financial value associated […]

question Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n) a) wholesaler. b) shopping center. c) retailer. d) intermediary. e) producer. answer c) retailer. question Wal-Mart, Macy’s, Nordstrom’s, and Toys “R” Us are examples of a) manufacturers. b) merchant wholesalers. c) end-users. d) agents. e) retailers. answer e) […]

question conor, conārī, conātus sum answer I try question cōnsōlor, cōnsōlārī, cōnsōlātus sum answer I comfort question moror, morārī, morātus sum answer I delay question vereor, verērī, veritus sum answer I fear question videor, vidērī, vīsus sum answer I seem question lābor, lābī, lāpsus sum answer I slip, fall question loquor, loquī, locūtus sum answer […]

question One of the primary benefits that contribute to real estate value is answer income question One of the primary benefits that contribute to real estate value is answer appreciation question One of the primary benefits that contribute to real estate value is answer use question One of the primary benefits that contribute to real […]

question Branded entertainment is the ultimate demonstration of brand loyalty and brand devotion. Select one: True False answer False question Some marketers view stealth marketing as a shrewd way to introduce products to people, while others believe it is unethical because the brand sponsor does not reveal his/her identity. Select one: True False answer False […]

question The group of consumers to whom a product is marketed is the… answer target market question the earliest evolutionary change in sports broadcasting from factual reporting to sports entertainment was seen within… answer ABC’s Monday Night Football Broadcast question Roone Arledge’s influence upon sports broadcasting included all of the following except… answer significant progressions […]

question The trachea divides into the left and right __________, which carry the air to the lung. answer primary bronchi question The __________ pleura cover the lungs. answer visceral question The __________ assists in breathing by acting like a lubricant. answer pleural fluid question What specifically do the trachea and bronchi contain that keeps the […]

question Communication, as the term is used in your text, consists only of messages that a sender deliberately conveys. answer False question An older professor who forgets what it was like to be a student when he teaches is an example of how differing environments in the classroom can make understanding difficult. answer True question […]