Cindy Krause

question The Target department store identifies pregnant women who might want baby product coupons by: answer Tracking the products they buy at the store. question An example of an advocacy message would be which of the following? answer a political ad promoting reduced government spending question Some experts believe even companies with billions of customers […]

question Which of the following includes music, speech, or any other sound? answer Audio question Which of the following is a business that provides individuals and companies access to the Internet for free or for a fee? answer Access provider question Which of the following is a website like the one in the accompanying figure […]

question According to the text, a sudden bolt of panic can hit speakers who: answer Initially feel no fear question According to the text, “locking” your eyes with a listener’s eyes: answer Helps you calm down question According to the text, shyness is: answer A characteristic of some successful people in show business question Acting […]

question According to Hitachi, Ltd., of Japan, “Communication is not simply sending a message. It is creating TRUE answer understanding question In the speech communication process, whatever is communicated verbally and nonverbally to the listener is known as the answer message question Which one of the following is used to convey verbal symbols? answer Words […]

question The term double jeopardy refers to students who have answer linguistic difficulties and a disability question All of the following are good suggestions for communicating about individuals with disabilities except answer portraying successful people with disabilities as superhuman question 2 students from the same culture group will act ______ answer according to their own […]

question Level I word list Spanish to English answer The translations provided here are based on the original context in which the word was used in the course, so these word lists should be used in conjunction with the lesson guides provided. In some cases, further explanations of the words and phrases used are given […]

question despite the data glut that marketing managers recieve, they frequently complain that they lack answer enough information of the right kind question which of the following statements is NOT true regarding information collected by marketers? answer managers have the RIGHT information oand they have enough of it question a marketing information system (MIS) consists […]

question On social networks, Bonders use social media primarily to become well informed so they can help others. answer False question Darren has developed a better type of medication vial for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. […]

question The last step in the marketing research approach is to execute the marketing program. take marketing actions. examine the alternatives. evaluate data collection methods. present the findings. answer take marketing actions. question __________ assumes that the underlying relationships in the past will continue into the future; the method is simple but not always correct. […]

question Can dramatically change the competition in a product-market. Marketing managers need to develop strategies, each with its own ________ arrangements. There may not be one ______ arrangement that is best. answer What is true about Place? question Place answer Because of long-run effects, decisions about one of the four Ps are often harder to […]

question What kind of spectrum is this? answer Continuous spectra question Continuous spectra are produced from answer hot solids or dense gases question What kind of spectrum is this? answer Emission spectra question Emission spectra are produced from answer hot gases question What kind of spectrum is this? answer Absorption spectra question Absorption spectra are […]

question 1. When Herbal Essences tries to get shelf space in Target and Walmart because young women frequently shop there for hair care products, this is an example of which of the 4Ps? A. Price B. Product C. Promotion D. Place answer D question 2. Marketing: A. emphasizes mass selling over personal selling. B. allows […]

question Marketing answer The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. question Relationship Marketing answer Establishing long-term, mutually satisfying buyer-seller relationships (stores that like you, that see you coming back) question Customer Relationship Management (CRM) answer Using information […]

question In the communication process, what is the term for something that interferes with this process? answer Noise question One of the ways public speaking and conversation are different is that public speaking is… answer More formal question Noise in the communication process answer can be external or internal question True or false- Slane expressions […]

question The first and second lines of defense against microbial invasion are part of answer innate immunity question Which of the following are phagocytic cells found in the epidermis? answer dendritic cells question Response to specific pathogens that can improve with subsequent exposure is answer the third line of defense. question Which of the following […]

question Which of the following factors is not required for marketing to occur? a) a retail location b) a way for the parties to communicate c) two or more parties with unsatisfied needs d) something to exchange e) the desire and ability to satisfy these needs answer a question The societal marketing concept combines which […]

question A(n) ______ strategy involves coordinating the various promotion mix elements to provide consumers with a clear and consistent message about the firm’s products. answer integrated marketing communications question Which of the following promotional tools is a part of advertising? answer bill board banner question Mr. Thompson is a professor of Marketing at the local […]

question Speechmaking is a form of power and therefore carries with it heavy ____ responsibilities. answer ethical question Sound ethical decisions involve weighing a potential course of action against________. answer A set of ethic standards or guidelines. question Not a guideline for ethical speechmaking. answer Show that you are a good researcher. question Public speakers […]

question Each of the following is presented in your textbook as a guideline for presenting visual aids except A. Display visual aids where listeners can see them. B. Talk to your audience, not to your visual aid. C. Display visual aids only while discussing them. D. Explain your visual aids clearly and concisely. E. Pass […]

question The first step of audience analysis is to: examine the __________ answer time and place of your speech question The basic concepts organizing one’s orientation to life are known as answer values question Which of the following is NOT useful for analyzing your audience after you speak? _______ responses answer attitude question behavior is […]

question Natural Disaster answer Natural Process that causes great loss of life OR property OR BOTH. 10+ ppl are killed. 100+ ppl are affected. State of emergency is declared. Earthquakes, flooding, hurricanes. question Magnitude- Frequency Concept answer Natural disasters are measured by their impact question Magnitude answer amount of energy released. The higher the magnitude, […]

question Business-to-business marketing refers to buying and selling goods or services to consumers. answer False question B2B marketing involves manufacturers, wholesalers, and service firms. answer True question Resellers differ from producers in that resellers significantly alter the form of goods they sell. answer False question The B2B buying process tends to be more formal than […]