American customers Essay Example

American customers will face a daunting task in expanding their activities into China and will require extensive research.

China used to be known as a country where citizens worked extensively for their nation, leaving little room for leisure. But with closer ties to the western economy, China's stance on recreational activities has changed. Nowadays, there are abundant options for both locals and foreigners to engage in leisurely pursuits in China. As a result, the cultural landscape of the nation has undergone significant transformations.

Although certain values in this country align more closely with Europe and America than ancient Chinese values, cultural differences will continue to be noticeable even as society becomes increasingly globalized. Consequently, it is important to consider cultural distinctions when creating marketing plans for particular countries. In the present day, Chinese citizens are recognized for their exceptional gambling abilities, which is evident through the numerous lucrative casinos situated throughout China. In fact, an abundance of Chinese people cannot resist testing their luck at various gambling machines and locations.

China's restaurant culture has its own distinct characteristics, serving unique Chinese dishes to patrons. Meanwhile, cinema has experienced a surge in popularity in recent years, particularly with romantic films. Despite the limitation of only showing "safe" productions, the cinema remains a popular leisure activity. Rather than seeking out the latest artistic offerings from Chen Kaige, many audiences prefer kungfu or romance films.

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