question

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of quality score, and

answer

The expected impact of extensions and other ad formats

question

In order to appeal to customers on mobile devices, it's important to:

answer

Send users to a mobile-friendly landing page

question

What's one benefit of creating multiple ad groups?

answer

You can break up keywords and ads into related themes

question

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal?

answer

Add call extensions to the client's ads and monitor performance with the mobile clicks-to-call segment

question

What's a reason to use the "search network with display select" campaign type?

answer

You can use one budget to advertise on the search network and display network

question

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

answer

Include call-to-actions, such as "find the nearest location"

question

You would advise a client that's launching a new product line to advertise on the Google Display Network because she can:

answer

Reach people who are interested in similar products

question

Clyde wants to raise the profile of his dance school. A "display network only" campaign can help him:

answer

Show ads on dance websites and youtube videos

question

Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

answer

Segment his campaign statistics by device

question

What's a benefit of having multiple ads in an ad group?

answer

AdWords will automatically rotate your ads and show the best performing ones more often

question

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

answer

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

question

You would choose to advertise on the Google Search Network if you wanted to:

answer

Reach customers while they're searching for your products or services

question

Your client wants to increase the number of people visiting his website. When analyzing the data for his search campaign, which metric do you most want to improve?

answer

CTR

question

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

answer

Call extensions

question

Which client would you advise to use radius targeting?

answer

Denise, whose service can reach customers within 30 miles

question

An advertiser should group their campaigns by:

answer

Type of product or service

question

Your ad can show to a potential customer when your targeted language matches:

answer

The customer's Google interface language setting

question

Which of the following items is not a component of Quality Score?

answer

Maximum CPC bid

question

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies?

answer

AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users

question

How can you see if people are searching for your client's services during the early morning and evening hours?

answer

Segment performance statistics by time

question

When reviewing your client's search network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

answer

Target search page location

question

Cliff just started working with a client who has a very disorganized AdWords account. What's an effective way for him to begin restructuring his client's account?

answer

Create campaigns based on the structure of his client's website

question

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?

answer

Create a campaign targeting Paris and languages other than French

question

Conversion tracking helps to improve the return on investment from your online advertising because it:

answer

Shows you which ads lead to customer actions that have value for your business

question

Tony travels frequently. He needs to be able to make changes in his AdWords account while he's offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

answer

Refresh data to reflect the latest statistics on his CPC campaign

question

How do CPC ads compete with CPM ads on the Google Display Network?

answer

CPC bids are effectively converted to CPM bids

question

Which is a benefit of advertising online with Google AdWords?

answer

Advertisers can choose how much they spend and only pay when someone clicks their ad

question

You could choose to advertise on the google display network if you wanted to:

answer

Show ads on websites related to your business

question

Data shows that the audience for a client's running show store is women ages 35 to 50. How can you optimize this client's display network campaign based on your research?

answer

Add demographic and age targeting to show ads to people in this audience

question

What happens as a result of a search campaign consistently meetings its daily budget?

answer

Missed potential ad impressions

question

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

answer

Improve quality score and increase CPC bid

question

You can use audience targeting to show your ads to:

answer

Specific groups of people, based on their interests

question

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

answer

Add a call-to-action like "sign up for a free trial"

question

What does "converted clicks" measure?

answer

The total number of clicks that led to a conversion

question

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

answer

Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4

question

Your client wants to improve her ad position. What would you recommend?

answer

Improve the ad quality and increase bid amount

question

Which ad extension would you use for an advertiser who has a chain of local restaurants?

answer

Location extensions

question

Each campaign in your AdWords account should have a single:

answer

Business goal

question

Why should you link your client's AdWords account to Search Console?

answer

See if people reach your client's website via ads or organic search results

question

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

answer

Set a mobile bid adjustment to increase bids for searches on mobile devices

question

A standard AdWords text ad is made up of:

answer

Headline text, display URL, and description text

question

When building a keyword list for a display network campaign, you should do which of the following:

answer

Include keywords that are related to the websites your customers visit

question

Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?

answer

Search Network Only

question

Belinda's boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

answer

Display Network Only - All Features

question

What is the recommended next step if you noticed from the search terms report that certain search terms are leading to a high number of clicks on your ads?

answer

Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

question

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business

answer

CPA

question

An advertiser looking to drive conversions is using manual CPC bidding. Which factor should be most important for this advertiser when deciding keyword bids?

answer

The profit derived from a paid click

question

Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search term. How can you help your client understand how he is performing compared to other advertisers?

answer

Use the auction insights report to show how often his ads rank higher in search results than those of other advertisers

question

Target CPA bidding can help drive conversions by using your conversion history and:

answer

CPA goals to raise your bid when a conversion is more likely

question

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

answer

Determine if campaigns are meeting overall marketing and conversion goals

question

You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?

answer

Link the client accounts to your my AdWords manager account

question

Anne-Marie's business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her ROI?

answer

Cost to produce her purses and revenue generated from her ads

question

Using the paid and organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query "Hawaii vacations". What does this mean?

answer

People who see Karen's site in relevant organic search results often click through to her site

question

What strategy should Giorgio use to increase the number of relevant clicks from his search network campaign?

answer

Add new relevant keywords and remove keywords with low CTR

question

If you'd like your ads to show on certain sites across the internet, you can add these website as:

answer

Placements

question

Your client wants to show ads to people who've visited her website before. Which AdWords feature would you recommend she use?

answer

Remarketing

question

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

answer

Set a daily budget of $20 for the advertiser's campaign

question

What's one of the main benefits of using ad extensions?

answer

Extensions provide additional information to make your ads more relevant to customers

question

Which is a benefit of advertising online?

answer

Reach people who are likely interested in what you're advertising

question

All other things being equal, if you've set a maximum cost-per-click bid of $1 or your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?

answer

$0.51

question

You can use keyword planner to identify:

answer

The amount of traffic potential keywords might get

question

When someone clicks your ad, the actual amount you're charge will be:

answer

The minimum needed to hold your ad position, under the maximum CPC limit

question

Your ad can show on the google search network when someone searches for terms that are similar to your:

answer

Keywords

question

When choosing a maximum CPC bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

answer

based on how much your product is worth

question

You sell autographed sports memorabilia and want to reach people interested in sports. Wat's one benefit of promoting your products with ads in mobile apps campaign on the Display Network?

answer

It allows you to show your ad on app categories that you choose

question

Negative keywords can help advertisers refine the targeting of their ads by:

answer

Reducing the number of irrelevant clicks

question

On the google display network, your ad is eligible to show on a webpage if your:

answer

Keywords match that webpage's content

question

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

answer

AdWords can automatically include these variations for you

question

You can win a higher ad position in the auction with a lower CPC bid by:

answer

Creating high-quality ads and landing pages

question

When setting up a search network campaign for a client, you want her ad to get as many clicks per possible within her budget. Which bidding strategy should you use to achieve this goal?

answer

Maximize clicks

question

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she's open for business. Which campaign type is a good fit?

answer

"search network only- all features"

question

When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use:

answer

Exact match keywords

question

Higher quality scores typically result in:

answer

Lower costs and better ad positions

question

Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?

answer

Shopping ads

question

What happens when a campaign consistently meets its average daily budget?

answer

Ads in that campaign will show less often than they could

question

While teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

answer

Create ads that are relevant to all keywords

question

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

answer

Mobile bid adjustments

question

Your client's AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?

answer

Create new ad groups with related keywords grouped together

question

Keyword planner can help you build a new search network campaign by:

answer

Multiplying keyword lists together

question

What changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand?

answer

Add affinity audiences targeting people interested in green living and beauty

question

When reviewing the search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?

answer

Add the terms as negative keywords

question

Which of these metrics is especially important to clients who are running a branding strategy?

answer

Impressions

question

Which client could you advise to advertise on the google search network?

answer

Bill, who wants to reach people looking for plumbing services

question

Your client is interested in switching from TV, print, and radio advertising. What are the ROI benefits of online advertising campaigns over traditional media advertising?

answer

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

question

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

answer

Google's display network includes many mobile apps where she could show her ad

question

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for this ad?

answer

A page with information on instrument rentals and a contact form

question

When setting up a campaign, you can use Display planner to get an idea of the budget and bids you should set based on your:

answer

Historical CPC estimates for your keywords and placement ideas

question

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

answer

Placements

question

A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?

answer

Specific terms about the shoe brand and model your client is selling

question

Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

answer

Make sure the landing page is closely related to the ad

question

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

answer

sitelink extensions

question

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure ROI for this campaign?

answer

How much you've spent on the campaign compare to the value of leads generated

question

You can use display planner to:

answer

See ways to reach your target audience based on your keywords, website, or interest categories

question

Google analytics can help you learn more about the behavior of your client's customers because it shows you how:

answer

They interact with her website

question

Your client's campaign is consistently meeting is average daily budget. What should you do to maximize your client's budget throughout all hours of the day?

answer

Change the ad delivery method from "accelerated" to "standard"

question

An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximizing results for profit?

answer

Test different CPC bids

question

An advertiser wants to increase the quality score of a low-performing keyword. Which approach would you recommend?

answer

Modify the ad associated with that keyword to direct to a highly-relevant landing page

question

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

answer

Search Network with Display Select - All Features

question

What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

answer

Set up an experiment that randomly makes a draft campaign with the new landing page active in the auction

question

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

answer

Use a location bid adjustment to increase bids for customers in Tokyo

question

Which statistic indicates how often a click has led to a conversion?

answer

Conversion rate

AdWords Exam – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards