A recent study indicates that the UK has a strong affinity for fast food due to its convenience, speed, and affordability, despite public concerns over health and obesity. The challenge for fast food chains like McDonald’s, Subway, and Pret is to maintain their market share as consumers cut back on expenses. Fast food establishments increased by 8.2% to 1,456 in 2009 across the 10 largest UK cities, with London, Edinburgh, and Glasgow showing the highest growth. Subway experienced the fastest growth among the major chains with a 25.9% increase in the number of restaurants to 734 in 2009. Domino’s Pizza and E A T also increased their establishments by 19.8% and 17.8%, respectively. Such growth is considered successful given competition from other giant chains such as McDonald’s, Burger King, KFC, and Wimpy’s. Although fast food chains offer
...quick service, their operational models differ; for example, at McDonald’s, customers enter the restaurant, peruse menu boards briefly, and stand in line (often behind multiple counters). Upon reaching the front of this line, customers are then able to place their orders.When a customer places an order, they pay at the registry and receive their food within a few minutes. However, if a customer requests a nonstandard item that isn't available in the prestocked food area, the counterwoman calls the order in to the production area where it is made as a priority. This causes a slightly longer waiting time. Different fast food chains in the UK have different customer service operations. Subway allows customers to customize their sandwich right in front of them, Domino's Pizza offers personalized home delivery in under 20 minutes, Pizza Hut has an open
counter with more options at a lower cost, and Pret A Manger and EAT stock a set selection of food items in the front of the store for customers to select and pay for.The stock is constantly replenished throughout the day to meet demand and maintain high quality and freshness standards. Unsold items from the daily assembly are donated to local charities rather than being stored and sold the following day when the store closes.
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