The Reality of Journalism in the UK

selected for publication/broadcast out of numerous competing pieces.

News content is determined by individuals who are influenced by personal biases, external pressures, and other limitations. These factors affect their decision-making process, resulting in a small number of journalists adhering to standards of objectivity and professional integrity while the majority succumb to various pressures (Eldridge, Kitzinger & Williams, 1997, p. 28). Journalism's primary roles include informing and educating the public about domestic and international political developments. Additionally, the mass media is expected to serve as a voice of dissent against abuses of power.

The media in contemporary Britain does not adequately serve the general public, as seen in different news outlets including television programs and newspapers. The editorial policy, government censorship, and advertiser pressure significantly influence the media landscape. Instead of prioritizing public interest through a democratic approach, corporate and political interests have significant control over the system. Consequently, it is natural for the public to become more skeptical about the hidden motivations behind editorial frameworks.

The decline in public trust in the media industry is linked to a concerning trend of incompetence among journalists, particularly those in electronic media like television. Numerous talk show hosts lack the required expertise and knowledge to engage in discussions on subjects such as international diplomacy and economics. These individuals, commonly known as "celebrity journalists," seem more focused on advancing their own careers rather than prioritizing the concerns of viewers (Shaw, 1999, p. 6). An evaluation of Britain's mass media should also take into account its participation in ideological propaganda.

The concept of ideology in sociology has different interpretations, but it can be broadly classified as a set of beliefs, values, and behaviors

that originate from a specific political or religious doctrine. Media outlets, such as television, have traditionally been involved in spreading ideologies. However, it is crucial to acknowledge that the term "ideology" carries a negative connotation nowadays; nevertheless, the ideas being communicated may not always be detrimental to the audience's interests (Payne, 2005, p.).

81). The British government's propaganda machine during the First World War was a notable case of employing ideology for beneficial reasons. While the British army encountered mounting obstacles from a formidable German opponent, Conscription became crucial to regain its power. Nonetheless, examining the history of media in connection with public administration and consumerism suggests that utilizing ideological propaganda for positive purposes is uncommon rather than typical.

The owners of major media outlets with conservative views aim to educate their audience about proper behavior by showcasing examples of acceptable conduct. Although the merits and drawbacks of their beliefs are open to discussion, their position as society's moral overseers is highly problematic. What is concerning is that this covert imposition of values on the public goes unnoticed by viewers, leaving them susceptible to ideological manipulation (New Statesman, July 24, 2000, p.).

Conclusively, the thesis of this essay states that mass media in the UK has failed in fulfilling its essential functions (129). Considering this, it is imperative to find an urgent and effective remedy. Encouraging alternative forms of media, such as "listener supported" models, would allow citizens to regain control of the media space.

Opening up the public airwaves for community radio is crucial because it has a demonstrated history of promoting democratic principles. Despite being located in the Middle East, media organizations such as Al Jazeera

have exceeded Western counterparts in terms of impartiality, objectivity, and fairness (Payne, 2005, p. 82). Nevertheless, there are positive indications that the media's function as an ideological instrument is declining. The progress of communication technologies has granted individuals greater control over content and the capacity to voice their preferences. Multiple surveys have indicated that public opinion favors this empowerment.

Finally, it appears that the time has come for the actual manifestation of a decrease in the media's role as collaborators with an ideologue. This change will benefit democratic governance and the overall satisfaction of the public (Eldridge, Kitzinger ; Williams, 1997, p. 160). References: Eldridge, J., Kitzinger, J., ; Williams, K. (1997)., The Mass Media and Power in Modern Britain.

Oxford: Oxford University Press. Negrine, R. (1994), Politics and the Mass Media in Britain. New York: Routledge. Payne, K. (2005), The Media as an Instrument of War.

Parameters, 35(1), 81+. Public Policy Issues for UK Broadcasting., (2000, July 24). New Statesman, 129,. Shaw, C.

(1999). Deciding What We Watch: Taste, Decency, and Media Ethics in the UK and the USA. Oxford: Clarendon Press.