A Brief Introduction Of CMA CGM Essay

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CMAA CGMA ( 2010a ) is the universe ‘s 3rd largest container transporting company and is ranked figure one in France who offers a complete scope of activities including transportation, managing installations in port every bit good as logistics on land. Its chief aim is to offer clients all over the universe a proactive, advanced service which reconciles quality and high public presentation with protection of the environment.

The laminitis and CEO of CMA CGM Mr. Jacques R Saade is steering the group from the begining to till day of the month confidently and wish to develop and run in hereafter of container transportation. CMA CGM has ever integrated security, safety and environmental concerns in their development schemes and used the latest engineering to minimise the pollution.

Figure ( Diagram ) 1. Greenhouse gas emmission by transit ( River Shuttle Containers, 2010 )

The River bird containers ( 2010 ) of CMA CGM calculated the benefit of waterways carries for protecting the environment comparing with the land transit. Enhance to cut down the pollution they introducesd the river bird container flatboat in Gallic teritory and Europe.

Figure ( Diagram ) 2. History of CMA CGM developed by writer ( CMA CGM, 2010b )

CMA CGM is runing by its ain trade name transportation line “ CMA CGM ” and other subordinates for incorporating the administration and adding value for customization in container transportation market.CMA CGM worldwide subordinates for beef uping group activities in transit country which are as follows: –

Container Shipping Line

Delmas. Expert in African part

OTAL Africa Line. Maximum coverage in West Africa

CNC Line-Specialist for Intra -Asia line

ANL- Leader in Oceania

Mac Andrews Dedicated in Intra European trade

COMANOV. Specialist for Morocco

US Lines. Specialist for transpacific and Australasia trade.


River Shuttle Containers

LTI France


CMA Rail

Logisticss Servicess

1 ) CMA CGM Logistics

2 ) TCX Multimodal Logistics

International Tourism

Compagnie du ponant

Tapis rouge International

Partir en lading

The Travellers nine

The CMA CGM ‘s ( CMA CGM, 2009 ) e-commerce services offer a full scope of online concern which are relatively easy, safe and efficient to the client and planned to extinguish the paper and doing the flow of faster information around the clock. They are extremely integrated in conveyance sector of the universe by linking the regional leader in transit like ANL in Australia.

World transporting council ( 2009 ) repoted that CMA CGM has become an international operator functioning maritime transportation paths around the universe with door-to-door services uniting nautical transportation with rail, river and main road conveyance. They expanded their concern by a growing scheme and sustained capital disbursement which is powered by the joint force of jiant transporting leaders from USA ( US Lines ) to Africa ( OTAL line of Africa ) . The Group has built its success on the strong values of quality, invention, imaginativeness and expectancy.

The CMA CGM ( Marinelog, 2009 ) group inaugurated the Gallic Asia Line or FAL service ( Asia to Europe ) in partnership with MAERSK line ( No 1 in container transportation ) by their latest vas CMA CGM CHRISTOPHE COLOMB, one of the universe ‘s largest container ship holding 13344 TEU capacity. This vas is integrated by latest environmental engineerings that actively contribute conflict against planetary heating and CO2 emanation.

In ( The Journal of Commerce,2010 ) this planetary economic downswing, CMA CGM affected and had $ 5 billion in debts following the worst downswing in container transportation history besides a series of steep losingss from fudging trades on oil monetary values. The company ( The Financial Times, 2010 ) is unable to finish the payment for new ships besides taking the bringing from shipyards where the Grecian ship-owner brought the ordered ship. They are seeking to pull off the capital from exterior of the state because France ‘s FSI strategic investing fund is usually to put aboard other, conventional investors. The State-owned fund of Qatar is offereing $ 1 billion for retrieving the losingss and faces the unwanted state of affairs of the CMA CGM group.

“ Progress Shipping, Environment Minded ” is the slogan of CMA CGM about environment protection in this clime alteration and frequent alteration of universe conditions status. They are awarded about the environment and know-how its ability to introduce and fix to protect the environment. They are committed to sustainable development and regard for nature relies on legion environmental enterprises to minimise the impact of transporting activities and seeking to develop alternate transit manners.


The simplest ( Rugman and Collinson,2006 ) signifier of understanding the paticular competitory environment or investing contexts for houses at the national or international degree is PEST analysis which examines the political, economical, socio-cultural and technological condotions of a organisation.In add-on legal and environmental factors created the full signifier of PESTLE analysis by which it is easy to measure new investing environment as an input into planetary enlargement and market entry strategies.The enivironment is really of import for making concern in this unsure universe besides in globalized economic system. After understanding the internal factors of the organistion ( Strength and Weakness ) , need to measure the other factors for viing with others or adding value to make such an environment for sustainity.

Figure ( Diagram ) 3. Pestle Analysis ( Developed by Author )

In a survey of concern environment, Johnson et Al ( 2007 ) identified three beds which are as follows: –

The most general bed of the environment is macro-environment as framed the PESTLE which schemes are affected by influences and some of the ways for seeking to manage the outer facets of the administration.

The wide general bed is the industry or sector as framed five forces which schemes are concentrated the rhythms of competition among the administrations.

The most immediate bed is markets and rivals which schemes are concentrated to place direct and indirect rivals.

Overall, PESTLE analysis is tool identify the major external factors for running the administration within a limited sphere where chances are limitless but menace may be influenced to halt the activities.



As a European transportation company besides to be a French line, CMA CGM has a stable political adventages in ain part and over the universe. They are acquiring sole cooperation from Gallic authorities and European Union for widening the concern globally. Due to their subsidiries presency in Africa, USA and others, they are able to pull off any political issues by their spouse and straight.


CMA CGM is go throughing a really tough economic clip because of the downswing. They are in crisis from the begining of 2009 where 2008 shows ahuge net income. The Fiscal clip reported that the company is seeking to work out the job by securing the fund fron authorities or outside of the state.


CMA CGM ( 2010C ) plays a important function in humaintarean development of the universe and commited to advance the wellbeing of the kids, peculiarly kids with disablements or length unwellnesss. Handicap International and the International Red Cross is the societal spouse for back uping the childrens mental and physical development. CMA CGM corporate foundation besides support assorted artistic activities includingg the socaial and cultural activities in port and transportation sector. The foundation contributed in humanitarean and cultural plan by working in Franch and Lebanon. Over 60 undertakings are running by reneoed humanitarean and cultural administration funded by CMA CGM foundation.


E-business is the chief systems of container transportation and CMA CGM is functioning throgh e-business. Every information related to transporting operations and corporate are available on their web site and client can cognize any information sing their lading or others concern map from the corporate web site besides from the subordinate web site. All vass are maneuvering by utilizing latest technilogy which are safest and envirionment friendly.


The Group ( CMA CGM,2009 ) has a program to cut CO2 emanations by 15 % per container and per kilometer. They will continue the budget for ocean environment besides develop the portfolio which will be environment friendly services and transporting solutions. Contending against the negative impact of clime or clime alteration is the cardinal constituent of Group ‘s environmental policy. The equipment or container of the company is traveling to change over into eco container for cut downing the usage C as natural stuff.

Most of the vas of the company is equipped with a combination of innivative environmental characteristics likw fast oil recovery system, multichamber waste compactor to recycle refuse on board, proper H2O ballast systems and etc. CMA CGM is awraded by Long Beach Harbour in their “ Green Flag Program ” .


CMA CGM expanded their concern through amalgamation and acquisition late. They owned assorted lines as per international legal policy and fiscal tranjection and paying all sorts of revenue enhancement and responsibilities to the several government.All vas of the company are maneuvering as international criterion regulations and ordinances imposed by IMO ( International Maritime Organisation ) or other transportation authorization.

Corporate Scheme

Grant ( 2005 ) defines corporate scheme as the range of the house in footings of the industries and markets in which it competes and decides the investing procedures through variegation, integrating, amalgamation, foreign direct investing, acquisition etc. In a mult-business ( Lasserre,2007 ) corporation, the corporate stragy features the long term aims, choosing concern portfolio, apportioning resources across concerns and planing its construction, systems and procedures. Corporate ( Koveos, 1997 ) history has featured tonss of ways or approached foe restrucering the company both internally and externally. External restructuring has taken topographic point through a assortment of mechanisms including Amalgamations and Acquisitions. He added that changed universe concern system augmented by the passage of so many antecedently planned economic systems to a new market based model. Synergy ( Koveos, 1997 ) from amalgamations or other restructuring activity has been characteristically portrayed as 2+2=5. For acquiring the compettitive advantages or excess benefit from the synergism and capturing the market or diminishing the barriers, the restructuring procedure is making through corporate scheme like amalgamations and acquisitions.


The chief subject of corporate concern scheme is integrating of the company. Integrating procedure may be variegation, Merger and Acquisition, FDI, CSR or any other strategic application. Galpan & A ; Herndon ( 2007 ) found that good managed integrating in an administration can accomplish important consequences in working and positive results in a disciplined, acclerreated and resealt-oriented attacks of the employee.

Figure ( Diagram ) 5. Merger and acquisition developed by writer

In a survey of strategic direction, Thompson & A ; Strickland ( 2003: p-177 ) expressed that no company can afford to disregard the strategic and competitory benefits of geting or unifying with another company to beef up its market place and open up avenues of new chance. That is why M & A ; A is one of the best option for perforating the ain merchandise into new market or kill the competition for diminishing the competition at present market.


In a survey Panayides & A ; Gong ( 2002 ) stated two major motivations of M & A ; A in transporting industry and these are Value- maximization and Strategic & A ; marketing motives.Value -maximization motivations divided into three parts which are as follows: –

01. Market Power. It impacted to the present market and may be extended the concern with the aid of merged or acquired company. Panayides & A ; Gong ( 2002 ) brought an illustration of a transportation company. The instance of CP ships and its 1994 acquisition of CAST ( Shipping Company ) – a major rival of CP ships in the port of Montreal- provide anecdotal grounds wholly changed and controlled 85 % of the container concern in a comparatively short period.

02. Efficiency Increase.

03. Operating and Financial synergisms. Operating synergisms may originate as a consequence of gross sweetenings and/or cost decreases that are effected from the amalgamation

The major strategic aims of transporting companies may include the acquisition of market portion, the enlargement or entry into new markets ( geographical or new services ) , acquisition of direction accomplishments to argument steadfast capablenesss in relation to new growing countries and the transportation of direction capablenesss to get houses to aids reconstructing.

07. MERGER & A ; ACQUISITION IN Transportation

Maritime industries are prone to uncertainnesss and hazards for their planetary activities where competitory force per unit area releted to larger but fewer participants. Due to globalisation of the universe trade particularly in transportation, transportation companies are seeking to do a planetary concatenation for supplying the services from door to door every bit good as adding value by covering the all topographic points of the universe. This is the chief logistic purposes of container transportation to diversify the concern by offering broad scope of benefits and economic installations from the beginning to the concluding finish. Minimizing the barriers which are blocked to function in the concatenation, they are incorporating their compnany by planetary schemes viz Diversification, M & A ; A and etc.




26 %


42 %


60 %

Figure ( Table ) 6. World slot coverage by top 20 bearers ( Notteboom & A ; Rodrigue, neodymium )

In 1982, the universe slot is coverd by top 20 bearers was 26 % and it enormously incresed in 2008 and the highest 60 % . The universe container or slot is increasing but the concern is traveling to the limited operators. Merger and acuisition scheme is playing the chief function fordeceasing numbof operators.

Internationalization and globalisation both are created the competitory enivironment in container transportation industry. Preliminary, it transform to the line drive service and taking slot from other operators for cut downing cost or customization by female parent connexion with the feeder or speedy service. After that the confederations of some opertors like OOCL MISC, former P & A ; O and NYK made Global confederation ( OOCL, 2010 ) in 1998 and more allinaces by taking operator goaded sole concern kineticss in this trade. After ( Heaver et wholly, 1993 ) immense loss in north Atlantic container trade in 1993, all operators tried in several times to develop trust understandings like Transatlantic Agreement ( TAA ) by finding rates, capacity, supply of the vas for deriving and minimising the lost.Acquisition of Australian National Line ANL by CMA CGM or coup d’etat of APL by NOL were the large dealing in ocean conatiner transportation. Surprizingly, MAERSK line ( P & A ; O Nedlloyd, 2005 ) merged its nucleus competotr company P & A ; O Neddlloyd in 2005 and expressed as the largest transportation company of the universe. Not merely horigental integrating but besides perpendicular integrating of transporting company created more competition in the container transporting market. Furthermore, amalgamation and acquisition is extended to port & amp ; terminal direction, intermodal systems, touristry industry, and ship building for acquiring more advantages and fullfill the chief slogan of container shippiing servces ( Stopford, 1997 ) that means door to door service.

08. Integration OF CMA CGM GROUP

Transporting Line

Transporting Line






Transporting Agents or General Gross saless Agents at Various Port and Country

Cargo Handling Company or Stevedores or Terminal Operator

Freight Forwarder Or NVOCC ( Non Vessel Operating Common Carrier )

Inland Transport Operator or Intermodal or multimodal operator

Figure ( Diagram ) 7. Conveyance Chain Integration based on transporting line illustration

Freeman ( 2009 ) argued that containerisation prepares the footing land of integrating in both vertically and horizentally. It is the demand to make the concatenation or doing a system for transpoting the box or container smothly. The chief constituents are Main Line opeations, terminal operations, Intermodal and logistics. The containers are chiefly owned by the operator and shifting from one topographic point to another often. So, the responsibilty of the bearers is non finishing by giving merely the one service.

Corporate Transportation CONTRACT

Vertical Integration of CMA CGM Group


Figure ( Diagram ) 8. Vertical Integration of CMA CGM Group developed by writer.

The company integrated vertically by making the concern of logistics, terminal concern and intermodal in assorted states ( Road and inveigh installations ) . Land Transport International and Transit International are two transport channel of hauling and send oning company for caring the lading from/to the consignee premises to/from the port or internal transportation from one topographic point to another. The River bird containers ( 2010 ) is the cheaper and more ecological transit of containers by flatboat or rail services which are operated in all over the Europe as door to door intermodal services. In add-on they have corporate transportation contract with the industry participants and international administration CMA CGM logistics. CMA rail has two subsidiries where 100 % in Europe rail nexus and 55 % in Algeria rail nexus ( Northern Africa ) . Furthermore, they are spread outing their rail web in USA and India.TCX multimodal and Progeco covered the country of multimodal passenger car which are aid to add value in their chief business.CMA CGM ( The Hindu Business Line,2006 ) has two subsidiries in terminal and larboard operations “ Terminal Link “ and “ Portsynergy ” which are operated in Malta, France, Morocco, North Eastern Europe, USA and Togo. However, they eastablished the supply concatenation web from the bonded warehouse to ocean tranportation installations by their subsidiries and independent web of conveyance.

Horigental Integration of CMA CGM Group

Container transporting transpotation is the chief concern of CMA CGM group. They owned the seven container lines of the universe ANL, DELMAS OTAL and others to cover the all port and topographic points of the universe. As per their schemes, they merged or acquired these lines for acquiring the compettitive advantages in a specific part and linking with the chief line of CMA CGM.

09. Decision

The Transportation industry ( Casson, 1986 ) has an of import function in modern-day restructuring of universe trade. Containerisation made the easy transit of trade good particularly for manufaturing goods ant its natural stuffs. Integration ( Freemont, 2009 ) of the conveyance concatenation come up against the fiscal, proficient and human resource capacity of the different histrions involved in this trade. Merger and Acquisition of a company is the fruits of research to cover the country for adding value in the transportation services. Other factors like civilization, attitude of cardinal employee and environment besides cardinal factors to accommodate or prolong after amalgamation and acquisition. CMA CGM is the great illustration of M & A ; A for their group activities from the really get downing to till day of the month but recent recession affected the group and seeking to last. However, they are seeking to pull off the fund from exterior of the Group ( The Financial Times,2010 ) . Corporate concern scheme will assist them to make better work for upcoming concern tendencies. As transportation is the large concern where hazard is high and low return, the scheme may be considered carefully and economically.

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