MANA Chapter 9 – Flashcards
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A business report must be what?
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planned and informative
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Before a writer collects data, they must do what?
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define the purpose of the report
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name a source of secondary data
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Data collected by someone else for some other purpose (Magazine, internet, etc.)
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When you rely on primary data, you have more control over what?
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-Accuracy, Completeness, Objectivity, and Relevance
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You should not use secondary data if what?
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-Data could be skewed because the original author had a vested interest
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you conduct a search using the keyword communicate, the results will include citations for what.
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communicate
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Users should be especially careful to evaluate the information on ____ for accuracy, fairness, and coverage.
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internet
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To get valid and reliable data from your audience your language must be what?
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neutral, clear, concise
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You should evaluate the objectivity of Internet resources because why?
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Not all sites are credible, some have a vested interest
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When considering the quality of a Web-based information source, you should what?
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Contact information, Author, etc.
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What is one way you can determine the authority of an Internet resource?
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copyrights
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What are some things you have to consider when evaluating the quality of Internet resources?
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links and listers
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The most frequently used method of collecting data for business research is the what?
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questionnaire
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The questionnaire has an advantage over other methods of collecting primary data because why?
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It is impersonal and removes any biases
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What are two primary disadvantages of mail questionnaires?
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Low response rate, responders may not be representative of population
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When asking a question, a writer should maintain a list of overlapping questions that lead to what?
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Audience understanding the material
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Mail questionnaires should not be used in which circumstances?
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When there is a time constraint
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When asking respondents about subjects income, you should what?
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Use ranges or categories, don't pinpoint
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Well-designed charts and graphs can what?
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Help the reader understand the material and emphasize certain data
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The purpose of pilot-testing your questionnaire on a small sample is to what?
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To function as intended questions to the intended audience
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List some reasons to use visual aids in business reports?
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it gets people interested and provides the reader with insight
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When you simplify a table for your report, you should do what?
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Footnotes, round numbers, round percentages to whole number, NEVER READJUST
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If you want to report to readers to see the five-year trend in college enrollment, you should use what?
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line or bar chart
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The major drawback of a pie chart is its what?
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They're not very precise, too many categories
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When you synthesize the data, you do what?
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Study all the facts you've gathered and how it fits with other
