BCOM Chapter 5 – Flashcards
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Analyzing a business problem typically involves:
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uncovering relevant facts.
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Which of the following is most likely to be true about excellent business writers?
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They spend a significant amount of time in reviewing their work.
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The deductive approach is also known as the _____ approach.
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direct
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Which of the following is typically included in the planning stage of writing an effective business message?
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Generating the best of ideas to address a business issue
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To build well-reasoned business positions, one should:
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avoid faulty cause/effect claims.
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Which of the following techniques is most likely to make business messages more positive?
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Displaying a confident attitude
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Which of the following should ideally be one of the goals of a business communicator?
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To express the message in a way that respects others
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The inductive approach to writing a business argument:
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allows one to provide the supporting reasons first before the primary message.
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While analyzing the advantages of introducing orientation programs for new employees, Carter learns that these programs can make new employees more comfortable in their jobs and thus help them to focus on their jobs. This in turn increases employee efficiency and reduces the likelihood that they will quit their jobs. In view of this information, identify the statement that best illustrates exaggeration of facts.
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Orientation programs eliminate the likelihood of new employees quitting their jobs.
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Terence works as a software developer and is very particular about maintaining the quality of his work. He has set a very high standard for himself as well as those working under him. Terence's high ideals are referred to as:
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values
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Which of the following is most likely to be included in the drafting stage of writing an effective business message?
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Making the message easy to read
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Tulip has been assigned the task of creating an effective business message aimed at making the employees understand the benefits of working in a group. In the process of creating the business message, she studies the background of the employees and their needs and priorities. This action of Tulip is most likely to belong to which of the following steps of the AIM planning process used for developing influential messages?
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Audience analysis
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Typically, in the context of developing effective business messages, priorities of the targeted audience:
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tend to shift more often than values.
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While examining the pros and cons of introducing a stress busting yoga program for the employees of Hillock Inc. Sheldon learns that the pros far outnumber the cons and decides to recommend the implementation of the yoga program. Which of the following statements is most likely to increase the positivity of his proposition?
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The yoga program would increase the efficiency of the employees.
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_____ are statements that can be relied on with a fair amount of certainty and can be observed objectively.
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Facts
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Values
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refer to enduring beliefs and ideals that individuals hold
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Priorities
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involve ranking or assigning importance to things, such as projects, goals, and tasks. Priorities tend to shift more often than values.
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Facts
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are statements that can be relied on with a fair amount of certainty (most things are not absolutely certain in the business world) and can be observed objectively
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Conclusions
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are statements that are reasoned or deduced based on facts
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Positions
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are stances that you take based on a set of conclusions
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direct or deductive
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approach. In other words, they begin by stating the primary message, which is typically a position or recommendation. Then they lay out the supporting reasons
