Media & Culture Chapter 4
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How many years passed between the first independent newspaper published in the Colonies by James Franklin and the founding of the New York Times by Henry Jarvis Raymond?
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Approximately 150 years
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The New York Times has been involved in a number of famous historically legal cases. What was the story about that resorted in the precedent-setting U.S. Supreme Court case Times v. Sullivan.
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A story about a police commissioner from Montgomery, Alabama
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Benjamin Franklin was the publisher of this newspaper, which was the widest-read newspaper in the Colonies in 1730
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The Pennsylvania Gazette
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For more than 160 years in American history, the newspaper medium dominated mass media. The first newspapers historically established that advertising could support the medium. Historians call this era of newspaper publishing the _____.
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Commercial Press
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Pre-Civil War newspapers from this historical era of newspaper publishing acted as the media voice of America's political parties and others with a political agenda.
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Partisan Press
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One of the longest enduring and most widely used news syndicates, which began around 1845 and still is prominent in today's mass media is:
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The Associated Press
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Inexpensive publications were created by newspaper and book publishers during the industrial revolution to feed the voracious appetites of middle class Americans. The book publishers' versions were called:
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the penny press
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During the Civil War a new writing format/story structure was created by newspaper publishers. It was a means of avoiding the high cost and unreliability of the invention by Samuel B. Morse—the telegraph. This writing structure was and still is called:
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the inverted pyramid style
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The early magazine industry as well as the early newspaper industry did not fare. One of the biggest reasons was:
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Magazines were bulky and expensive to send via the U.S. mail system.
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This magazine (1804-1878) was one of the first magazines to abandon a general-interest format. It was written to appeal to women only
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Godey's Lady's Book
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Novels were often serialized and published in newspapers and magazines in the mid-19th Century. One way to write serial novels was to end chapters at a suspenseful point in the novel. That practices, which brought subscribers back for the next issue, became known as writing:
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cliffhangers
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A big detriment to the magazine and book publishing industries, which changed in 1851, was the U.S. Postal Service's refusal to ship packages weighing more than:
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3 pounds
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Hogan's Alley is the name of a cartoon strip that was published in a newspaper owned and operated by __________, the famed publisher who added a yellow shirt to one of the cartoon's characters to make it more sensational. \"They Yellow Kid\" became the mascot of yellow journalism.
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William Randolph Hearst
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This technological development in the printing industry allowed printers to move from flat-bed or sheet-fed presses to a rounded plate that printed on paper that was fed through the press from a roll. The printing system was called:
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stereotyping
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Photography was around for a long time before newspapers and magazines could reproduce them using ink. Visual images were published, but the plates had to be hand-carved from this substance:
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wood
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This magazine publisher is credited for having established the subgenre of magazines known as the photo magazine. He was the publisher of Life magazine.
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Henry Luce
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The Yellow Kid, Katzenjammer Kids and Mutt and Jeff. All of these appeared in multiple newspapers published at the same time. They are all examples of:
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Syndicated Comic Strips
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In 1934 these two high school students from Cleveland, Ohio, created the most important character in the history of comic books—Superman.
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Jerry Siegel and Joe Shuster
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Because of Entertainment Comics publisher William M. Gaines' creation of comics that pushed the edges of decency, the comic book owners urged by the U.S. Congress, started to self-regulate the comic book business. They formed an association in 1954 and began judging all comic books published. The organization's acronym is:
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Blackmark
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Because of Entertainment Comics publisher William M. Gaines' creation of comics that pushed the edges of decency, the comic book owners urged by the U.S. Congress, started to self-regulate the comic book business. They formed an association in 1954 and began judging all comic books published. The organization's acronym is:
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CMAA
