I am unhappy that your company has chosen to stop producing the brand of cat food for senior cats.
Our family's faithful use of Friskies Inc. animal products for more than ten years has been a source of satisfaction, but we regret that this decision has had a significant impact on the health and happiness of our beloved cat.
Frissie, our 16-year-old cat, experiences health problems resulting in vomiting. Friskies was the sole senior cat food that she could tolerate, but it is no longer obtainable. We have been unsuccessful in locating a substitute and are concerned about how this may affect her wellbeing and longevity.
Recognizing the criticality of factors impacting customer loyalty and discontinuing products' effects on overall satisfaction is vital for your company. To ensure positive results
..., my recommendation is to boost the development and improvement of new products by efficiently using previous designs. Your merchandise is relied upon by numerous individuals and their pets, making it crucial to avoid stopping its production as it could lead to harmful consequences. Therefore, considering all stakeholders' needs and expectations is imperative in reaching a mutually acceptable solution.
Should the sales of the senior brand prove unsatisfactory, stricter quality control measures or a new quality improvement system could have potentially aided in addressing this issue. Nonetheless, I appreciate hearing that my response has prompted you to reconsider your decision. As customers, we highly esteem the products you produce and depend on them to enhance the welfare and longevity of our beloved pets.
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