Marketing Mix: Hand Sanitizer Essay Example

which increase sits to the doctor at a reasonable price is not only what consumers look for but also employers (Borrowers, 201 1). When Faded Custom Critical added Purely Instant Hand Sanitized to its work environment, the company saw a 20% reduction in absenteeism (GO Industries, 2012). Purely has a variety of sizes offering a variety of prices.

Purely Hand Sanitized pricing range from size and dispensers wanted having a wide variety of products make It easier for every type of consumer to purchase (GO Industries, 2012). Compared to the leading hand soap, reaching an average price of $3. 04, Purely eight ounce standard bottle average at a price of $3. 79 factoring in the time and water used Purely proves convenience, accurate, and fast making the use of Purely a deal consumers are will to pay (GO Industries, 2012). Place Product celestially and convenience can determine whether a consumer purchases the product or not.

Purely is available in every drugstore chain in the United States ranging from Walgreen, to Rid- Aid and places like C.V.. Even sold in department stores Like Target, Wall-Mart, and K-Mart. GO keeps Purely accessible making It available In grocery stores and discount stores Like Dollar General, Family Dollar, and Big Lots etc. As technology expands, it opened a new market for business to offering product s home. Purely brand products can be found on thousands of website on the internet, and the Purely shop website (GO Industries, 2012).

In as little as one click finding the hospital size dispensers, wipes, and hand sanitized have become a quick find (GO Industries, 2012). Promotion Purely various ways to let consumers know

a product like hand sanitized is available. Having commercial advertisements targeting the main consumer "mother with kids" keeping up with technology and reaching people everywhere with Twitter ND Faceable pages (Twitter, 2012). Although regularly keeping in touch with consumers while giving tips to stay germ free (Faceable, 2012).

In 2006, Purely launched call to action campaigns for consumers disturbing yellow stickers on the cover of every magazine in physician offices and hospitals. Placing each sticker in the appropriate place exposing the dates so the stickers could read, "Thumbed through by people since May 2005" and "Exposing patients to more germs since June 2004" (Purely Ad Campaign, n. D. ). This campaign helped Purely transition to creating a Faceable page and Twitter account were consumers can interact and discuss the rand (Purely Ad Campaign, n. D. ).