California Pizza Kitchen Mission Essay Example

acronym ROCK. ROCK stands for Respect, Opportunity, Communication, and Kindness. As Larry Flax stated in the Star-Bulletin article, "Each word reflects our company spirit. " (Engle, 2001) The company philosophy reflects the founders’ goal to create an organization that expresses their lightheartedness and commonsense approach to business. Using ROCK as a statement of the company’s philosophy is a good idea.

The values, while not a direct statement of their financial goals, lends credence to the founders’ innovation and exceptional business sense. In the right context, the philosophy is motivational and reassuring to company’s employees and investors. GOALS AND NEEDS OF SPECIFIC STAKEHOLDER GROUPS Still, if the purpose of the mission statement is to “make clear to the world what your organization is about”, the California Pizza Kitchen has a terrible job of stating their mission. (Leadership-Tools. com, unk. ) The site is rife with platitudes and ambiguous language alluding to their innovative success.

The clearest language to be found relating to their direct expectations is on the investor relations page. There, one can find the company’s SEC filings. From those reports, the company’s performance and near-term plans can be gathered. In order to make the site better, there should be a version of a standard mission and vision statement. Although the idea may seem antithetical to the “different” mode of operating that the company’s founders have developed, it would help investors to understand where the company plans to go and how it intends to get there.

CPK’s success thus far has been the result of the intense efforts of its two founders. However, the track they are on now leads to the expectation that the

company will not function as well once they have left it. This may not be affecting them now since many of the company’s investors are investing based on the company’s past performance and the promise of continued gains. However, without a clearer vision, the company faces a greater risk of loss in the event of a significant change in its management or financial standing.