Triumph of the Nerds Part 3 – Flashcards
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Bill Gates' chauffeur
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Ross Pero
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Age of Microsoft Window 95 OS ideas
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20 years
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Graphical User Interface
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GUI
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Palo Alto Research Center; paper company
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Xerox-PARC
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Contribution made to employees by Bob Taylor
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beanbag chairs
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Features of Xerox Alto computer like first PC
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parts of modern computers
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Features preventing Xerox Alto from being PC
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expensive parts, never sold
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Why Xerox isn't powerful company
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management couldn't be persuaded
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Characteristics of Steve Jobs
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charismatic, a hero, obnoxious, no patience, SUCCESS
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Stole PARC's ideas
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Steve Jobs and Apple
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3 things shown to Steve Jobs by PARC
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object-oriented programming, GUI, and networked computers
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First GUI computer made by apple
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Lisa
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Why Lisa wasn't a success
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cost lots of $$, didn't work properly, Jobs was fired
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Apple employee who had MacIntosh idea`
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Jeff Raskin
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Scully
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Pepsi-Cola executive first then Apple CEO
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When IBM's PC was released
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August 1981
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Amount of success of IBM's PC in first year
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A LOT
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Effect of IBM's PC on Apple
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shrank their market
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IBM PC's key to success
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software
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Bill Gates' age when Microsoft had 100 employees
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25
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Product Gates and MS developed to make success at this point
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DOS
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Microsoft's #2 guy
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Steve Ballmer
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Macintosh application written by Gates for Apple
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software
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Jobs saw as Apple's main competitor
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IBM
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Cost of Mac's January 24, 1984 ad campaign
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running them almost out of business
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Jobs said three milestone products in PC industry
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Apple 2, IBM PC, Macintosh
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Message of Orwellian 1984 Mac commercial
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symbollized freedom from IBM PC
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original cost of Mac compared to IBM PC
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$1000 more (cost $2,500)
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Apps Mac has
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Paint and Write
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Cringely thought PC should have this
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app justifying whole computer
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App IBM PC had
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Lotus 1-2-3
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WYSIWYG
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What you see is what you get, monitor to printer
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Technology invented by former PARC employee John Warnock
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technology to print what's on screen
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Company started by John Warnock
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Adobe
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Key to Adobe's success
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being able to print what's on screen
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Laser printing and GUI birthed
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desktop publishing
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Mac's killer app
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desktop publishing app
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Why Steve Jobs left Apple
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Scully suggested he leave
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How successful Apple was right after Jobs left
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very successful
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What Gates came up with to challenge the Mac
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Windows
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How Apple responded to Windows improving
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sued Microsoft`
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When Microsoft launched Windows 3
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1990
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Larry Ellison
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boss of Oracle which shares information to users
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Ellison's thoughts on the Internet
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GOOD
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Ellison's thoughts on the PC
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WILL be replaced by the Internet
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How long society takes to adapt to new technology
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30 years
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At video time, # of Microsoft employees millionaires
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2,000
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At video time, # of Microsoft employees billionaires
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2
